从春晚主持人形象设计看央视的发展变化
关键词：春晚；主持人；形象设计；央视
Study on CCTV Development and Change from the Spring Festival Gala Host Image Design
Abstract：At presentChinais in the stage of rapid economic development, people's living level increased significantly,at the same time, the aesthetic abilitieshave been enhanced. To 2013, the Gala has gone through the course of 31 years, CCTV Spring Festival Gala has powerful influenceandmakes the audience broad-based, people have to watch Spring Festival gala as essential big meal. People watching the Spring Festival Gala at the same time also comment that it changes, especially the host as an important role to create a festive atmosphere, inspire the audience, their clothing, language and body language application have become the talk, part of a garment, language, body language belong to the host image design.BecauseCCTVisa guide of public aesthetic vane,host image design has also become a focus of attention,sothehost image designhasa good effect on the entire program. In this paper,based onthe background of the Spring Festival evening show host, the common characteristics of the times and the Spring Festival Gala CCTV host,the authorpointsout the existing Spring Festival Gala host image development process in recent years, the problem of CCTV, CCTV Spring Festival Gala and future development trend and host. Through 30 years of change, Spring Festival Gala host image to the child is father of the man, from the subtle changes in the development of the CCTV show.
Key Words：Spring Festival Gala Evening；Compare；Image design；CCTV
摘 要 1
Abstract 1
一、春晚主持人形象设计产生的背景 2
（一）春晚主持人产生背景 2
（二）主持人形象设计的定义 3
（三）春晚主持人角色定位 3
二、央视平台与春晚主持人形象共同呈现的时代特征 4
（一）80年代春晚主持人形象设计略显稚嫩 4
（二）90年代主持人形象设计受商业元素影响 5
（三）00年代春晚主持人形象设计凸显民族特色 5
三、央视平台对春晚主持人形象设计的制约因素 6
（一）春晚主持人语言程式化 6
（二）春晚主持人的主持风格呈现“脸谱化” 6
（三）春晚广告的植入使主持人形象商业化 7
（四）春晚主持人服装审核程序复杂化 8
四、央视发展在春晚主持人形象设计中的体现 8
（一）主持人的语言变得轻松幽默 9
（二）主持群的出现使主持人的形象更为鲜明 9
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