摘 要：近年来，“互联网+”成为各行各业追捧的热词，它为社会各个领域的发展提供更加宽广、更加便捷的互联网平台，让数字化、信息化、智能化深入社会各个领域，与传统行业创新融合，打造互联网环境下新型的行业发展模式。“一带一路”倡议的提出，再次强调了文化对一个国家、一个民族发展的重要性，发展区域文化更是当今国家发展的重要课题。在“一带一路”背景下，合理利用互联网资源，采用资源型文化产业发展模式、创意型文化产业发展模式和制造型文化产业发展模式，以区域文化产业发展带动区域经济发展。为响应“一带一路”建设倡议，江苏省着力打造沿东陇海线经济带，对包括沿东陇海线在内的苏北地区发展提出了具体的战略部署建议，对沿东陇海线的区域文化产业发展提出新的要求。通过挖掘地方特色、创新文化旅游产业、打造产业集聚区以及利用网络进行营销推广等对策，进一步推动区域文化产业更好更快地发展。92720

毕业论文关键词：“互联网+”，区域文化产业，沿东陇海线，发展模式，发展对策

Abstract:In recent years, the "Internet +" has become popular in all walks of life of the hot word, it is for all areas of social development and provide a more expansive, more convenient Internet platform, let the digitalization, informatization and intelligent society each domain and integration with the traditional industry innovation, create new Internet environment industry development model。 "Area" initiative of, once again stressed the cultural development of a country, a nation, the importance of development of regional culture is the important topic in today's national development。 Under the background of "area", rational utilization of Internet resources, the use of resources of cultural industry development mode, creative culture industry development and manufacturing of cultural industry development mode, drive regional economic development by regional cultural industry development。 Initiative in response to the "area" construction, jiangsu province along the east LongHaiXian forge economic belt, including the along the east LongHaiXian subei region development put forward the concrete Suggestions on strategy, on the regional cultural industry development along the east LongHaiXian put forward new requirements。 Dig through the local characteristics, innovation, cultural tourism industry, building industry gathering area and the use of network marketing countermeasures, such as further promoting the development of regional cultural industry better and faster。

Keywords:"The Internet", regional cultural industry, along the East Longhai line, development model, development countermeasure

目 录

引言 6

一、研究的背景、意义及方法 6

（一）研究背景 6

（二）研究意义 6

（三）研究方法 7

二、文献综述 8

（一）区域文化产业发展研究 8

（二）“互联网+”对文化产业发展的影响 8

（三）沿东陇海线城市发展现状 9

三、“互联网+”与区域文化产业源F于K优B尔C论V文N网WwW.youeRw.com 原文+QQ752^018766 的概念阐述 10

（一）互联网+