方言影视剧热播现象分析
关键词：方言影视剧；热播现象；市井情怀；市场需求;毕业论文
Analysis on the Hit Phenomenon of Dialect Films and TV Plays
Abstract: In the past few years, as the development of the economy of our country, people’s life has become better and better, and their pursuit of films and TV plays has become various. Thus dialect films and TV plays came out and immediately caused widespread concern in our society. Many people are in favor of it while many other people are skeptical about it. In this dissertation, documentation method and case analysis method are adopted to hackle the process of the development of dialect films and TV plays first and then focus on the analysis of the reasons why they have become a hit.The particular cultural value of dialect films and TV plays is affirmed in this dissertation. At the same time, various kinds of problems caused by this phenomenon are clearly stated and corresponding solutions are proposed for better development of dialect films and TV plays in future.
Key words: Dialect films and TV plays; Hit phenomenon; feelings marketplace; Demand.
目 录
摘 要 1
Abstract 1
一、方言影视剧概述 2
（一）方言影视剧的概念 2
（二）方言影视剧发展现状 2
二、方言影视剧热播的原因 3
（一）方言影视剧体现了多元文化 3
（二）方言影视剧贴合了平民市井情怀 4
（三）方言影视剧满足了市场需求 4
三、方言影视剧的热播所带来的负面影响 5
（一）不利于语言规范与文化交流 5
（二）限制了受众面 5
（三）导致方言影视剧水准下降 6
四、方言影视剧的发展策略 7
（一）遵从适当平衡性原则 7
（二）扩大受众面，增加影响力 7
（三）加强市场规范 8
参考文献 10
方言影视剧热播现象分析
方言影视剧作品作为适应各地风俗习惯的个性化存在，越来越多的受到人们的关注。从我国影视创作的现状来看，虽然普通话作品仍占有重要地位，但不可否认的是，自方言影视剧诞生以来，已经历了数十年的风雨历程，从方言影视剧第一次播出到现在，受到了越来越多观众的喜爱并且在中国大地上掀起了不小的收视狂潮。
一、方言影视剧概述
（一）方言影视剧的概念
“方言俗称地方话，只通行于一定的地域，它不是独立于民族语之外的另一种语言，而只是局部地区使用的语言。” 方言影视剧，就是以中国各地方言演绎的影视作品，它的创作基于本土文化，蕴涵当地文化习俗，以本地广大观众的实际需求为出发点，其风格生动活泼、娱乐搞笑，能让观众轻轻松松获得愉悦，更能吸引观众的眼球。曾几何时，方言以前所未有的姿态频繁出现于中国影视剧创作之中，构成中国影视剧独特的“方言现象”。它以贴切的生活用语诠释广大平民市井喜闻乐见的身边故事，因其生动性、地域性等特征深受广大观众的喜爱。
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