摘要：随着中国经济的不断增长，国民出国旅游的人数也在持续不断的增长，中国游客在传递中华文明礼仪的同时，部分游客的不文明行为屡次遭到网络媒体曝光，使中国游客饱受网络舆论诟病，严重影响了中国游客的整体形象。如何应对网络舆论下中国游客的形象危机，成为摆在所有中国游客面前的一个全新而紧迫的课题。因此，从中国游客、网络媒体、网民、以及国外媒体的视角分析中国游客形象危机的原因，在此基础上，从提高游客文明素养、建立媒体约束机制、加强网络舆论监督、让世界了解中国等几个方面，提出应对中国游客形象危机的策略，以求达到化解中国游客形象危机的目的。50411

毕业论文关键词：网络舆论；中国游客；形象危机；碰瓷

Analysis on The Image Crisis of Chinese Tourists Under The Network Public Opinion, To Chinese Japanese Tourists Teliberately Provoke Case

Abstract: As China's economy continues to grow, the number of people traveling abroad continues to grow. Chinese tourists in the transfer of the etiquette of Chinese civilization at the same time, the uncivilized behavior of some tourists has repeatedly been network media exposure, so that Chinese tourists, network public opinion criticized, seriously affected the overall image of Chinese tourists. How to cope with the image crisis of Chinese tourists in the network public opinion has become a new and urgent task in front of all Chinese tourists. Therefore, visitors from China, network media, Internet users and foreign media perspective analysis the image of Chinese tourists crisis, on the basis of, from improving the civilized quality of visitors, the establishment of media restraint mechanism, strengthen the network supervision of public opinion, let the world know China and other several aspects, put forward to deal with the crisis of Chinese tourists image strategy, in order to resolve the crisis of China tourist image.

Key words: Network public opinion; Chinese tourists; Image crisis; deliberately provoke

目    录

摘  要 1

Abstract 1

一、中国游客日本“碰瓷”事件概述及网络舆论态势 2

（一）中国游客日本“碰瓷”事件概述 3

（二）中国游客日本“碰瓷”事件网络舆论的呈现态势 3

二、网络舆论呈现出的中国游客负面形象 4

（一）不遵守公共规则与秩序 4

（二）损毁文物，破坏景区环境 5

（三）疯狂购物，盲目消费 5

（四）不尊重旅游目的地的文化习俗 6

三、网络舆论下造成中国游客形象危机的原因 6

（一）网络媒体对中国出境游客报道失实 7

（二）网络信息的发布缺乏有效的法律约束框架 7

（三）网民“负面偏好”心理，加剧中国游客形象危机 8

（四）国外媒体对中国游客形象有偏见 9

（五）出境旅游市场不成熟，游客缺乏文明习惯 10

四、网络舆论下中国游客走出形象危机困境的对策 11

（一）建立约束机制，增强网络媒体的社会责任感