新媒体环境下传统媒体公信力研究
Accountability of Conventional Media under New Media Environment
——a Report about “an Old Man’s Encounter with Daughter-in-law in a Hotel Room” by “Heilongjiang Morning News”
Abstract:Crucial for measuring credibility and influence of media,media accountability reflects the public’s acceptance of media. In recent years, new media have gained public trust in events such as “23rd July Train Crash in Wenzhou” and “Missing Malaysia Airlines Flight MH370” for their timeliness and convenience. Thus, great impacts have been imposed on accountability of conventional media. Then, impacts of new media upon accountability of conventional media are examined through the report about “an old man’s encounter with daughter-in-law in a hotel room” s. The results suggest that conventional media are affected by new media from the perspective of information monopoly, agenda setting and false news, etc. Therefore, it is urgent to highlight authenticity of news reported by conventional media, strengthen the self-discipline of conventional media organizations and build a specialized journalist team since it is important for re-shaping and establishing accountability of conventional media.
Key Words:the new media environment；the conventional media；accountability；
re-shape and establish．
目 录
摘 要 1
Abstract 1
一、媒体公信力 2
（一）媒体公信力的界定 2
（二）当前我国传统媒体公信力的现状 2
二、新媒体对传统媒体公信力的冲击 3
（一）突破传统媒体信息传播的垄断 3
（二）挑战传统媒体的议程设置 4
（三）质疑传统媒体的虚假报道 4
三、从“老汉开房遇儿媳”看新媒体对传统媒体公信力冲击的表现 5
（一）初始阶段：该新闻遭遇网友质疑 5
（二）高潮阶段：迫于压力，媒体被动回应 6
（三）后续阶段：引发新闻职业道德的反思 6
四、传统媒体公信力下降的原因分析 6
（一）竞争压力下的娱乐化倾向 7
（二）经济利益诱使从业者背离职业道德 7
（三）法制不健全导致问责不彻底 8
五、提升传统媒体的公信力的措施 8
（一）融合新旧媒体，增加互动平台 9
（二）健全新闻立法，强化自律他律 9
（三）提高道德素养，组建专业队伍 9
（四）注重客观真实，坚持内容为王 10
参考文献 11
新媒体环境下传统媒体公信力研究 ——以《黑龙江晨报》“老汉开房遇儿媳”报道为例据《黑龙江晨报》2013年10月24日报道，黑龙江省穆棱市五十多岁的王老汉上网聊天，与女网友相约在旅店见面，22日见面，却发现对方竟是自己的儿媳妇。 消息一经发出，引起网络热议，部分网友对报道的真实性提出质疑，称“剧情过于狗血，不像真的”。迫于舆论压力，25日《黑龙江晨报》发表声明，承认此事为记者编撰，并非真实的。这一消息在互联网上引发更热烈的讨论，公众的矛头一致转向媒体，声讨媒体工作者专业素养和职业道德的缺失。公众对假新闻强烈的抵制与不满情绪，引发了他们对媒体公信力的质疑和反思。