摘要本文首先根据网络舆情生态的理论知识，分析归纳出微博舆情生态的相关知识，以微博为出发点，介绍了微博舆情生态的组成成分：主体因子和环境因子。此外，阐述了主体因子和环境因子的组成和微博舆情生态生成的关系。66766

其次，利用新浪微博，基于“H7N9禽流感”事件进行实证分析，分析微博舆情生态三个阶段主体因子和环境因子的表现作用，重点分析主体因子中生产者和消费者的作用。同时，以新浪微博的机构认证用户为主要研究对象，分析微博舆情生态中生产者的特点。

最后对本文的工作情况进行进一步的总结，提出从微博舆情生态的角度出发如何引导微博舆情生态发展的建议。

毕业论文关键词：微博；舆情；舆情生态；实证研究

毕 业 论 文 外 文 摘 要

Title   Ecological research of public opinion based on the                     

          Microblog                                                

Abstract

Firstly, according to the theoretical knowledge of the ecology of the network public opinion, this paper analyzes summarized microblog public opinion ecological knowledge. As a starting point to microblog, it introduces the composition of the ecology of microblog public opinion:the main factors and environmental factors. In addition, it describes the relationship between the composition of the main factors and environmental factors and the ecology of microblog public opinion generated with them.

 Secondly, the use of Sina microblog empirical analysis based on the H7N9 avian flu "incident, it analyzes the performance of microblog public opinion ecology three stages of the main factors and environmental factors, focusing on the analysis of the main factors the role of producers and consumers. Meanwhile,with the Sina microblog institutions authenticated users as the main object of study,it analyzes the features of microblog public opinion ecology producers.

 Finally, the present work is summarized further.From an ecological point of microblog public opinion, this paper proposes how to guide the development of microblog public opinion.

Keywords: Microblog; Public opinion; The ecology of public opinion; An empirical Study

目  次

1  绪论 1

1.1  研究背景 1

1.2  微博及新浪微博的相关介绍 1

1.2.1  微博的相关介绍 1

1.2.2 新浪微博的相关介绍 2

1.3  研究目的 3

1.4  研究思路 4

2  微博舆情生态方面的研究情况 4

2.1  国内学者的研究情况 4

2.2  国外学者关于twitter的研究情况 5

3  微博舆情生态的理论基础 6

3.1  微博舆情生态的认识过程 6

3.2  微博舆情生态的组成部分 7

3.2.1  微博舆情生态的主体因子 7

3.2.2  微博舆情生态的环境因子 8

3.3  微博舆情生态的发展过程与组成成分的关系