摘要弹幕视频，包括弹幕电影、弹幕网站视频等，作为一种新型且高速分享的交互视频传播模式，是新媒体时代文化产业发展下网络视频传播的新形式和新趋势。它更多承载的是当下的小众网络文化，却改变了整个视频观赏的模式。69405

本文从传播学视角出发，介绍了弹幕视频的起源和当前国内发展形势，综合分析了其相较于传统网络视频传播模式，包括即时反馈、针对性评论、内容多样性在内的一系列传播特点。并对其所产生的传播效果做了一个综合评估，指出其在当前网络文化中所产生的影响。针对其传播优势，以及受众观影互动的需求，目前国内已经逐渐尝试将这一新技术引入电影院。本文最后一部分综合论述了弹幕当前仍然颇具争议的弹幕电影，并在结论中为弹幕视频的未来发展做了一个可行性建议。

毕业论文关键词  弹幕  视频网站  交互传播  弹幕电影

毕 业 论 文 外 文 摘 要

Title    Bullet Screen: A New Video Communication mode --From Communication Vision                           

Abstract

“Bullet screen,” or “dan mu” in Chinese, is one of the latest online video site with social interactivity which allows viewers to type comments to zoom across the screen like bullets. With its high-speed information sharing, this new type of videos emerges as a new mode and leads the communication trend under the new media age. Along with a massive rise of websites and players supporting it, bullet screen video updates the human way of appreciating films and other network videos.

The thesis views this new trend from communication vision, briefly introduces the origination of a bullet screen video and its current situation. Comparing it to traditional network videos, the thesis essentially analyzes a serious features of bullet screens—including immediate viewers response, specific and strengthened content, and the less restrictions for users and rules for comments(which promise this newest interactive communication mode could lead to a new trend of online video communication in order to satisfy audiences keen for various kinds of culture needs) etc. The thesis estimates the communicate efficiency of bullet screen videos and points out its great effect among niche cyber culture. In the basic of the advantages a bullet screen brings, China is now attempting to introduce this new technology into cinemas. The last part of the thesis mainly describes bullet screen films, which still cause quite amount controversial at present. And list several suggestions for this newest interactive communication mode in future development in the conclusion at the end of the whole paper.

Keywords  bullet screen  video sharing websites  interactive communication  bullet in films

目   次

1 绪论… 1

2  弹幕——会飞的字幕… 1

2.1  弹幕起源：由日本到中国… 1

2.2 弹幕播放器和弹幕网站 3

3  传播学视角看弹幕的传播特点和效果 4

3.1  高速交互分享——受众及时反馈 4

3.2  评论的针对性和碎片化… 5

3.3  循环叠加下内容的多样性… 7

4  新兴的弹幕文化 7

4.1  “二次创作”与“超越” 7

4.2  共通语境和小众文化 9

4.3  刀尖上的弹幕视频分享网站——问题尚存 9

5  弹幕电影：虚拟影院的观影模式 10

5.1  以互动为目的看电影 10

5.2  电影院的“互动矛盾”和IRs理论 11

5.3  引入电影院的弹幕技术… 12