摘要伴随着20世纪八十年代以来经济的快速发展，网络新闻事业也有了很显著的变化，从前中规中矩的严肃新闻所占比例不断减少，而供人们娱乐、放松的软新闻所占比例却不断增加。特别是随着互联网技术的发展，越来越多的网络新闻的出现使得人们获得信息的渠道增多，速度也加快。但是网络新闻有一个巨大的特点就是其信息量及其巨大和复杂，人们获取信息的数量是有限的。在这种情况下，为了吸引人们眼球，赢得更多的点击率和浏览量，标题就成为了最受关注的焦点。近年来，网络上的“标题”现象也在各大商业网站中普遍存在，且大有愈演愈烈之势。但是由于网络新闻监管的特殊性，这种标题化的趋势也给网络信息传播和网络舆论引导带来了较大的影响。其在带来信息创新的同时，也存在着消极的负面的影响，这也是本文泰伦的重点。本文在这里主要针对目前在网络新闻中普遍存在的标题问题进行探究，批判其中存在的影响社会价值观的不良行为，并针对这种状况分析其背后的原因，以了解网络新闻环境，并促进积极有效信息的正确传播。69404

毕业论文关键词 网络新闻  新闻标题 标题 

毕 业 论 文 外 文 摘 要

Title     The criticism of network news title             

Abstract  

With since the eighties of the 20th century, the rapid development of economy, network news pision also has the very significant changes, decreasing the proportion of serious news of the former compasses for people entertainment, relaxation of soft news the proportion is increasing. Especially with the development of Internet technology, the increasing number of Internet news makes people easily access to information channels, and the speed is accelerating. But the network news has a huge characteristic is its information quantity and its huge and complex; the people get the information quantity is limited. In this case, in order to attract people's attention, to win more hits and views, the title has become the focus of most attention. In recent years, the network of the "title party" phenomenon is also common in the major commercial sites, and there is a growing trend. However, due to the particularity of the network news supervision, the trend of this kind of title has also brought a great impact on the network information dissemination and network public opinion guidance. It brings information innovation at the same time; there are also negative effects, which is the focus of this talent. This paper here mainly for the currently widespread in the network news title party problem inquiry, criticize the existing social values of bad behavior and the analysis reasons behind it, to understand the network news environment and to promote the positive and effective transfer of accurate information.

Keywords  network news  news headlines  Title Party 

目   次

1绪论 1

1.1研究背景与研究意义 1

1.2相关概念概述 1

1.2.1 网络新闻标题 1

1.2.2 “标题” 2

2网络新闻“标题”现象的阐述 3

2.1恶性网络新闻标题的危害性 3

2.1.1 影响受众的信息接收效率 3

2.1.2 影响媒体公信力 3

2.1.3 恶化媒介环境 4

2.2 标题现象的归类总结