摘要本文首先分析了社会舆情的概念并通过分析社会舆情的传播模式得出社会舆情的构成要素，从社会舆情的传播效应研究得知其对政府决策时刻产生着影响。然后分析出社会舆情传播在政府决策的制定、过程和影响等各个环节中所发挥作用的理论依据，包括有限理性、公共选择、启动效应、共同信念体系。并结合“青岛天价虾”事件从社会舆情的传播过程和政府决策过程进行分析，总结该天价事件引起反响的原因和政府决策中的问题及带来的启示。在文章的最后总结概括出社会舆情传播和政府决策间是相互影响，提出了社会舆情传播的不同时期政府要采取不同的对策。82857

毕业论文关键词：社会舆情传播，政府决策，基础理论，互动对策 

毕 业 论 文 外 文 摘 要

Title    The theoretical basis and embodiment of the influence of social public opinion dissemination on government decision making                   

Abstract At first, this paper analyzes the concept of social public opinion and the obtained elements of social public opinion by analyzing the social public opinion mode of transmission,we can know from the social public opinion research on propagation effects that it always change the government decision-making，and then we can analyzes the basic theoretical of social public opinion communication in all aspects of government decision making, process and effect。 then analyzes the theoretical basis of the role played by the spread of social public opinion in government decision making, process and impact at all levels, including bounded rationality, public choice, primingeffect, common belief system and so on。 Combined with the "Qingdao price shrimp" event carries on the analysis from the social public opinion propagation process and the process of government decision-making, summarizes the astronomical events caused repercussions of the reason and the government decision-making problems and enlightenment。 At the end of the article, the paper concludes that the social public opinion communication and the government decision-making are mutually influenced, and puts forward the positive interaction between social public opinion dissemination and government decision-making。

Keywords  Public Opinion propagation, government decision-making, basic theory, interactive Countermeasures

目   次

1  绪论 3

1。1  研究背景 3

1。2  研究意义 3

1。3  研究思路 4

1。4  研究方法 4

2  社会舆情与舆情传播效应研究 5

2。1  社会舆情概念 5

2。2  社会舆情传播特点 6

2。3  社会舆情传播模式 6

2。4  社会舆情传播效应 9

3  政府决策机制与社会舆情影响政府决策的理论依据研究 11

3。1  政府决策概念与决策机制 11

3。2  社会舆情传播背景下政府决策的变革分析 12

3。3  社会舆情影响政府决策的理论依据研究 13

4  社会舆情传播对于政府决策的影响及其案例分析 16

4。1  传播过程分析