摘要：随着“互联网+”时代的到来，微博、微信、新闻客户端简称“两微一端”组成的新媒体大军，微信作为其中一个重要的传播媒介，在信息传播中担当了非常重要角色。但微信传播的过程中，也出现了信息泛滥与过载、朋友圈虚假信息快速传播、公众号内容同质化严重、侵权泛滥、微信引发的犯罪事件频发等失范现象。微信只有在微信传播的过程中深入分析微信传播失范的原因，才能从根本上解决微信传播中出现的问题。本文结合文献整理和案例分析，提出加强信息过滤技术、提高受众互联网综合素养、创新公众号运营内容、完善微信相关法制建设等矫正措施，以期促进微信传播的健康发展。83751

毕业论文关键词：微信传播; 失范表现；失范原因; 矫正措施；

The Anomie and Rectification of WeChat Disseminations

    Abstract: With the coming of “ Internet plus” era, micro-blog, WeChat and news client which is called “two micro one client” form the new media force 。 And WeChat plays a very important role in the dissemination of information as one of the important media。 But during the dissemination, some anomic phenomena appear such as the overload of information, the rapid propagation of false information in the circle of friends, the serious homogenization of the contents in different WeChat subscription, the overflowing of tort and the criminal incidents caused by WeChat。 Only when WeChat analyses the cause of the anomie disseminations during the procedure can the problem be solved fundamentally。 According tothe arrangement of literature and the analysis of cases, the rectified measures should be taken, for example, to strengthen the filtering technology of information, to improve the comprehensive quality of the internet audiences, to innovate the content of WeChat subscription and to consummate the construction of legal system on WeChat。 Hope all these measure can promote the healthy development of WeChat disseminations。

Key words:WeChat dissemination; the representation of anomie; the cause of anomie; the rectified measures

目    录

摘  要 1

Abstract。 1

一、微信传播逐渐普遍 2

（一）微信用户数量激增 2

（二）大事件中重要传播媒介 2

二、微信传播的失范表现 3

（一）信息泛滥与过载 3

（二）朋友圈虚假信息快速传播 4

（三）公众号内容同质化严重、侵权泛滥 4

（四）微信引发犯罪事件频发 5

三、 微信传播失范的原因分析 6

（一）宽松的市场化审核机制 6

（二）用户媒介素养参差不齐 6

（三）熟人社交导致警惕心下降 7

（四）微信公众号原创内容缺失 7

（五）相关法制建设的不完善 8

四、微信传播失范的矫正措施 8

（一）加强信息过滤技术 8

（二）提高受众互联网综合素养 9

（三）创新公众号运营内容 9