In the era of globalization, the world cannot survive in isolation, for it will be integrated finally into the development trend of world culture。 Before the economic globalization, communications between different ethnic cultures are limited。 But as the mode of information transmission has been changed, all the ethnic culture that linked to specific geographical environment will be bound to break through the regional and national boundaries。 Especially since the middle of the 20th century when the information society and network society have provided material conditions to complementary and mutual promotion among different cultures, the communication has become more direct and frequent。 In contemporary China, the comprehensive national strength has enhanced rapidly, and its economy has been in critic transition period, while its construction reform entering a crucial stage。 In the circumstances, China needs to develop its culture to satisfy people's increasing demand of materials and mental needs。 Thus, the strategy of introducing Chinese culture to the world has risen to a national strategy which can promote China's soft power and enhance its international stand。

    To actively promote the Chinese culture "Going out" can establish and maintain a good image of China, and build an international cultural exchange platform which has a background of Chinese civilization, and discourse power of Chinese culture to advance consensus and common development with the world。 Here, the strategy of Chinese culture “Going out” has risen to the level of national strategic deployment, which to a large extent speeds up the construction of socialist culture power。