摘要近年来，有关身份的研究受到众多学者的关注，研究范围包括纯理论探讨和应用研究。目前身份研究也是语用学研究的热点之一。本文以马云接受美国CBS60分钟专访为例，探究知名企业家在电视访谈中的身份建构，分析其在电视访谈中所建构的身份类型、建构策略以及身份建构的语用动因。研究发现访谈对象在电视访谈中建构了企业家身份、家庭身份和朋友身份。访谈对象通过在电视媒体这一语境中选择、建构特定身份来传达自己的话语意义，实施阐释等施为目标，来展示自己的企业家精神、领导能力、道德情操和个性特征，以获取观众尤其是投资者和公司客户的好感，并为自己在美国商界赢取一定的地位。此研究有利于丰富身份相关研究，并且对中国企业家走向世界具有借鉴意义。87674

毕业论文关键词  企业家身份  身份建构  动因  语用策略

毕 业 论 文 外 文 摘 要

Title    Famous Entrepreneur’s Identity Construction in TV Interview A Case Study of Ma Yun’s Interview by CBS                                                 

Abstract Recent years have witnessed the rising attention to identity research, ranging from theoretical research to applied research。 Identity also falls into the domain of Pragmatics research。 Based on the corpus that Jack Ma was interviewed by American CBS after Alibaba was listed in New York stock exchange, this thesis mainly analyzes the corresponding identity types, construction strategies and pragmatic motivations。 Multiple identities have been constructed in the context of TV media, namely, entrepreneur identity, family identity and friend identity。 Through choosing and constructing perse identities in this media discourse, the interviewee not only performs speech act of representative, but also tactically impresses audiences particularly investors and customers through displaying his commitment, competence and personalities。 This study can not only enrich identity research, especially in oral communication, but also provide some helpful references to those entrepreneurs who attempt to march into the international market。 

Keywords  entrepreneur identity  identity construction  motivation  pragmatic strategy

Table of Contents

1 Introduction 1

1。2 Research Background 1

1。2 Significance of the Study 1

2 Literature Review 3

2。1 Identity 3源-于,优+尔^论=文.网wwW.yOueRw.com 原文+QQ752.018766

2。2 Theoretical Research of Identity Based on Constructivism 4

2。2。1 Social Identity Theory 4

2。2。2 Identity Theory …4

2。2。3 Pragmatic Identity Theory 5

2。3 Applied Research on Identity 6

2。3。1 Identity Research in Daily Communication 6

2。3。2 Identity Research in Institutional Discourse