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Abstract This paper takes Time’s advertising as the research subject. As a successful magazine with a long history of nearly 100 years, its advertising is worthy research. So what are the characteristics of Time’s advertising? In order to answer this question, advertisements in 45 issues in 2014 are analyzed to gain an insight into the feature of Time’s advertising. The findings indicate that Time’s advertising has the foresight to grasp the trend of the time. Most of Time’s advertisements are about the emerging industries with their bright prospects, and these industries will issue more and more advertisements which means more and more revenue to Time in the future. What’s more, Time pays much attention to cater for the reader. There is a more or less fixed proportion of advertisements about financial products, electronic products and health care products among the total advertisements in each issue, which may ensure the reception of those advertisements by readers with different interests. And finally Time does not neglect its own promotion. The advertisements of Time itself are presented in each issue to keep readers informed with the new development of Time. 32085
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Key Words: advertising advertisement Time
摘要本文将《时代周刊》的广告作为研究对象。作为一本拥有近一百年历史且如今仍成功经营的期刊，《时代周刊》的广告是具有很大的研究价值的。那么《时代周刊》的广告有什么特点呢？为解决这一问题，本文将分析2014年45期《时代周刊》的广告以深入分析其广告特点。经研究可发现《时代周刊》的广告具有很强的前瞻性，善于抓住时代的潮流。如目前《时代周刊》的大部分广告均是关于新兴产业的。他们不仅极具发展前景，而且将来可以持续投放广告，为《时代周刊》带来更多利润。此外，《时代周刊》同样注重迎合广告受众的需求。每期《时代周刊》都有相对固定比例的广告分给金融产品、电子产品和保健品类的产品，这可以关照不同受众的兴趣点。最后《时代周刊》也注重自身的广告宣传，每期杂志中都可以发现关于《时代周刊》自身的广告，通告读者自身发展的最新情况。
毕业论文关键词: 广告经营 广告 《时代周刊》
Contents
Abstract i
摘要 ii
Contents iii
Chapter One Introduction 1
1.1 Background of the survey 1
1.2 Significance of the survey 2
1.3 Organization of the thesis 2
Chapter Two Literature Review 4
2.1 Research abroad 4
2.1.1 Study of periodical advertisements 4
2.1.2 Study of periodical advertising 4
2.2 Domestic research 6
2.2.1 Study of periodical advertising 6
2.2.2 Study of Time 7
Chapter Three Methodology 9
3.1 Research question 9
3.2 Research subject 9
3.3 Research method 10
3.3.1 Literature research 10
3.3.2 The definition of advertisements in advertisement statistics 10
3.4 Research procedure 11
Chapter Four Data Analysis 13
4.1 The number of advertisement 13
4.2 Advertisement classification according to industry category 13
4.3 Advertising page 15
Chapter Five Conclusion 19
5.1 Main findings 19
5.2 Suggestions 20
5.3 Limitations 20