基于需求分析的商务英语专业课程设置研究

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Abstract With the fast development of economic globalization, the increasing enrollment in institutions of higher education and development of English teaching in primary and secondary schools, the society and employers have already made higher demands on foreign language talents. The talents who are favored are those people with a good command of English and knowledge in other fields. 53106

Needs analyses are conducted of business English majors and employers respectively in this thesis, which is aimed to check whether the current curriculum meet the needs of students and employers and put forward solutions to improve the students’ learning.

After the analysis of the questionnaire and interview, the problems of the current curriculum design are concluded: the large proportion of curricula about general English language skills and small number of required curricula and electives on business English. This thesis also puts forward some solutions: cut down the class hours of curricula on general English language skills; increase the required curricula and electives on business English; pay attention to practice training.

Keywords: Business English major; curriculum design; needs analysis

摘要随着经济全球化程度的加深，近年来高校扩招以及英语教学在中小学中的普及，社会和用人单位对外语人才已经提出更高的要求。同时掌握英语和其他专业知识的复合型人才受到广泛的青睐。

本文从商务英语专业本科生以及用人单位两个角度进行需求分析。旨在通过对问卷与访谈结果的分析，检验目前的商务英语专业课程设置是否满足学生与用人单位的需求。从而提出解决办法，提高学生的学习效果。

通过分析讨论，发现目前的商务英语专业课程设置有以下问题：通用英语技能课程所占比例较大；有关商务知识的必修和选修课程较少。学校应根据学生的水平与学习需要以及用人单位的需求适当减少通用英语专业技能课程，将其与专业知识课程适当整合，并增加商务知识类课程，注重实践环节。

毕业论文关键词：商务英语专业；课程设置；需求分析

Contents

1. Introduction 1

2. Literature Review 2

2.1 The Definition of Curriculum Design 2

2.2 Related Studies on Business English 3

3. Introduction to Needs Analysis Theory 4

3.1 The Definition of Needs 4

3.2 The Classification of Needs 4

4. Investigation into the Business English Majors’ Needs 6

5. Findings and Discussion 8

5.1 Students’ Motives to Choose Business English Major 8

5.2 Students’ Employment Objectives 8

5.3 The Most Important Language Skill of Business English 9

5.4 The Degree of Students’ Satisfaction with Present Curriculum Design 11

5.5 The Results of Interview with the Employers 12

5.6 The Problems and Solutions 13

6. Conclusion 15

Works Cited 16

Appendix I 17

Appendix II 19

1. Introduction

With the fast development of economic growth, especially after China’s entry of the WTO, the needs of interdisciplinary talents increase dramatically among the society. These talents are usually proficient in English and have much knowledge and experience in business activities. Thus, much attention should be paid to the learning of business English. The researches show that the demand for graduates from English language and literature major has decreased a lot due to the development of China’s socialist market economy since the 1990s; on the contrary, the talents needed are those people who master not only the English language, but also the knowledge of other fields, such as business, law and news (He et al. 1999:24-28). This kind of talents are favored and welcomed by the employers. In this case, the discipline construction and talent cultivation of business English must be in conformity with the change and development of the needs.