摘要： 本课题旨在设计一个界面精致、过场自然、具有交互功能的汽车产品广告，广告的内容主要包括加载动画、正片动画和交互界面三个部分。最初呈现的是一个能显示加载进度的动画，然后进入正式的汽车广告，用一系列动态的汽车图片和文字介绍，来展现广告中的汽车，突出汽车的设计风格和特色；最后是一组可以用鼠标控制的交互界面，通过控制按钮展示汽车整体，切换汽车的颜色展示，以及通过点击车身可以展示汽车的细节部分。本论文介绍了汽车产品广告的整体思路和设计构思，阐述了广告整体的界面设计、动画设计和交互设计等内容。广告整体主要运用Flash CS6进行制作，其中的交互功能主要运用ActionScript3.0的脚本来实现。70964

毕业论文关键词： 汽车广告；广告设计；ActionScript 3.0

Advertising Design of Automotive Products

Abstract: The purpose of the project is to design an advertisement for automotive products with exquisite interface, natural transition and with interactive functions. The advertisement mainly includes three parts: a loading animation, a main animation and interactive functions. First an animation with a loading indication comes into view. Then a series of motion pictures and text descriptions are conceived to highlight the design style. Finally an interactive interface, which can be controlled with a mouse, is designed to make the advertisement with more interactive features. On the interactive interface, the user can choose to display the whole body of the car and change its color by clicking the buttons, or to show the details of different parts of its body by clicking the relevant parts of its body. It is introduced in this paper on the whole idea and illustrated on the specific conception of the advertising design, including the interface design, the animation design and the interaction design. The main software used in the advertisement is Flash CS6, and the scripting language used to fulfill the interactive features is ActionScipt 3.0.

Keywords: Automobile advertisement; Advertising Design; ActionScript 3.0

目录

摘要 i

Abstract i

目录 ii

1 绪论 1

1.1 课题的目的和意义 1

1.2 国内外研究现状与水平 1

1.3 发展趋势 2

1.4 课题综述 3

1.5 文献综述 4

2 分析 5

2.1 课题的重点 5

2.2 课题的难点 5

2.3 课题的前期准备 6

2.3.1 制作软件的选择 6

2.3.2 素材的收集 7

3 设计 8

3.1 课题的主要设计理念 8

3.2 课题的特效和交互功能介绍和实现 9

3.2.1 课题的特效介绍和实现 9

3.2.2 设计的交互功能介绍和实现 10

3.3 课题主要设计内容和流程图 15

3.3.1 设计主要内容 15

3.3.2 设计主要流程图