摘要窑湾古镇作为处于建设初期的旅游景点，景区内部建设与对外宣传十分重要。视觉导向是窑湾古镇对外形象和内在文化文明的重要体现，其本质作用是信息的传递，并起到融合古镇文化环境的作用。本文从窑湾古镇视觉导向的重要性入手，分析窑湾古镇视觉导向的设计现状，找出其存在的“缺少景区文化特色、缺乏人性关怀、色彩搭配缺少视觉冲击力”这三个重要问题，给出相应的“结合景区文化特色、文字符号化、在交通节点增设导向牌、合理配色”的四个解决对策并做出设计改善实践，完善窑湾古镇视觉导向系统，为其他古镇景区的视觉导向设计提供参考。72836

毕业论文关键词：窑湾古镇；视觉导向；现状分析；对策研究

The present situation,problem and countermeasures research of visually oriented design of Yaowan ancient town

Abstract As tourist attractions in the early stages of the construction, Yaowan ancient town should pay attention to the internal construction and external publicity。Visual guide is an important manifestation of yaowan ancient  town's external image and internal culture and civilization, whose essential role is the transmission of information,and the guide also play an important role in the fusion in  cultural environment of ancient town。In this paper, I studied the importance of Yaowan ancient town's visual guide fistly,and then, I analyzed the present situation of visually oriented design of Yaowan ancient town and found out three issues which are the shortness of scenic spot's cultural characteristics, the lack of humanistic concern and the lack of visual impact of color matching。Inthe last part,I put forward four countermeasures that are the combination with the scenic area's characteristic,the symbolic of character, the setting of guide boards at traffic node and reasonable color。And the design to improve the visually oriented system of Yaowan ancient town provide a reference for the visually oriented design ofother ancient scenic spot 。 

Key Words: Yaowan ancient town；Visual guide；Analysis of the present situation；Research of countermeasures

目录

摘  要 I

Abstract II

目录 III

一、窑湾古镇视觉导向的重要性 1

（一）游客的需要 1

（二）景区的需要 1

二、窑湾古镇当前视觉导向设计存在的问题 2

（一）缺少景区文化特色 2

（二）缺乏人性关怀 2

（三）色彩搭配上缺少视觉冲击力 3

三、对窑湾古镇当前视觉导向设计的改进对策及设计改善实践 4

（一）景点导向标识设计结合景点文化 4

（二）文字符号化 5

（三）在非交通节点处增设导向牌 5

（四）合理配色 5

结论 6

参考文献 7

一、窑湾古镇视觉导向的重要性

窑湾古镇是坐落在大运河边骆马湖畔的一座有着1300多年历史的千年水乡古镇，近年来受到社会关注，并作为旅游景点被开发保护。随着窑湾古镇旅游业的发展，古镇景区各景点及设施逐步增建，发展规模也愈来愈大。因此在游客游览过程中的视觉导向设计尤为重要。视觉导向的设计不仅可以给游客的游览指引方向、节省时间，还可以提高窑湾古镇的对外形象。论文网