Femke Van Horena, Rik Pietersb, 1Preference reversal for copycat brands: Uncertainty makes imitation feel gooddoi:10.1016/j.joep.2013.05.003
[15] Timothy A. Lemper Five trademark law strategies for managing brands doi:10.1016/j.bushor.2011.10.005
[16] Yoonjae Nama, George A. Barnettb, Globalization of technology: Network analysis of global patents and trademarksdoi:10.1016/j.techfore.2011.06.005
企业知识产权战略文献综述和参考文献(2):http://www.youerw.com/wenxian/lunwen_80583.html