内容摘要此课题，是针对徐州市流浪动物保护所遇到的问题背景下开展的，是对徐州市小动物救助站的公益形象推广和策划的一系列方案。通过细致全方位的市场调查，我们会发现，社会在物质和精神层面上的不断提高，人们也更加重视在精神方面的追求，很多人在家里养起了自己的宠物，但随即也产生了一个新的社会热点话题，就是流浪动物的收容问题。许多人因为诸多的原因，将宠物抛弃在路边，任它们自生自灭，这种做法虽然受到了很多的批评指责，但事实上，流浪动物的数量仍在持续增加。为此，我们走访了徐州市唯一一家民间自发组织的非营利性机构——徐州市小动物救助站，进行了一些列的调查分析，了解救助站的现状，运行情况。通过对徐州市小动物救助站的自身分析和发展现状，对它制定了全面严谨的宣传策划。根据毕业设计目标，我为救助站进行定位，并且制定出了相应的策略，确定了以整个徐州地区为目标市场，在短期内提升徐州市小动物救助站的影响力，呼吁广大市民投入到保护流浪动物的行列中去。最终目标是有效减小城市流浪动物的数量。在传播策略方面，我坚持“将爱与责任进行到底”的主题理念，对救助站的主题进行深入地分析研究，分阶段开展传播活动。创意设计部分，以主题为核心，进行了徐州市小动物救助站的 LOGO 设计、VI视觉传播系统，平面的设计、FLASH 动画、网站等。37220
毕业论文关键词：徐州市小动物救助站；市场调查；传播策略；传播主题；创意设计
AbstractThis topic is a background to the issue of stray animal protection face Xuzhouencountered undertaken is to Xuzhou small animal rescue shelter the public image of thepromotion and planning of the whole case.Through rigorous and comprehensive market survey, we found that with theimprovement of living standards now, people pay more attention to the spiritual quest, alot of people at home and keep up their own pet, but then also had a new hot topic, is theproblem of stray animals housed. Many people because of many reasons, petsabandoned in the street, any of them to fend for themselves, although this practice hasbeen accused of a lot of criticism, but in fact, the number of stray animals continues toincrease. To this end, we visited Xuzhou City, only a private voluntary organizations,non-profit organization - Xuzhou small animal rescue shelter, were investigated andanalyzed a number of columns, understand the status of the rescue shelter, and operation.Through its own analysis and development status of Xuzhou small animal rescue shelter,and it developed a number of promotional programs column.Business depending on the target, and I'm positioning rescue shelter, and work outcorresponding policies, determine the target market to Xuzhou, Xuzhou small animalrescue shelter enhance influence in the short term, called on the general public into theprotection of stray animals It ranks to go. The ultimate goal is to effectively reduce thenumber of stray animals city.In the communication strategy, I adhere to the "love and responsibility in the end" ofthe spread of the theme, the theme of the relief stations to dig deeper, to carry out aphased dissemination activities. Creative design section to the theme of the core,conducted LOGO design Xuzhou small animal rescue shelter, and visual communicationsystem, graphic design, FLASH animation, website.
Keywords: Xuzhou small animal rescue shelter; market research; communicationstrategies; disseminate the theme; Creative Design
目录
内容摘要1
前言3
第一部分项目简介与毕业设计创作分析说明
一、毕业设计选题缘由与过程说明4
二、客户基本情况描述说明4
三、毕业设计项目简要介绍分析5
（一）背景介绍5
（二）策划目标5 徐州市小动物救助站公益宣传与设计:http://www.youerw.com/xinwen/lunwen_35941.html