毕业论文关键词: 商务礼仪     中美商务     差异
Contents
Abstract    i
摘  要    iii
Chapter One Introduction    1
1.1 Need for the Study    1
1.2 Significance of the Study    2
1.3 Organization of the Paper    3
Chapter Two Literature Review    4
2.1 Business Etiquette    4
2.1.1 Definition of Business Etiquette    4
2.1.2 Characteristics of Business Etiquette    5
2.1.4 Function of Business Etiquette    6
2.2 Previous Studies on Business Etiquette    7
Chapter Three Business Etiquette between China and America    10
3.1 Business Dressing Etiquette    10
3.1.1 Men    10
3.1.2 Women    11
3.2 Business Greeting Etiquette    12
3.2.1 Greeting Style &Topic    12
3.2.2 Address & Title in Business Introduction    13
3.3 Business Banquet Etiquette    15
3.3.1 Types of Banquet----Chinese Meal vs Western Meal    15
3.3.2 Food Preference    16
3.3.3 Table Manner    16
3.3.4 Eating Tools    17
3.3.5 Dining Atmosphere    18
3.4 Business Negotiation Etiquette    19
3.4.1 Making Appointment    19
3.4.2 Business Cards    20
3.4.3 Negotiation Personnel Choosing    21
3.4.4 Communication Style    21
3.4.5 Body Language    22
3.5 Business Gifting Etiquette    24
3.5.1 Attitude towards Business Gifting    24
3.5.2 Sending and Receiving Gifts    24
3.5.3 Gifting Taboos    25
Chapter Four Reasons of Differences in Business Etiquette    28
4.1 Views of Values    28
4.2 Concept of Time    29
4.3 Thinking Mode    29
Chapter Five Conclusion    31
5.1 Summary of the Study    31
5.2 Limitations of the Study    31
5.3 Suggestions for the Further Studies    32
References    33
On Differences of Business Etiquette Between China and America
Chapter One Introduction
This chapter serves as an introduction to the organization of the present paper in which both the significance of and the need for the study of business etiquette between China and America are also considered.
1.1    Need for the Study
Traditional studies on business etiquette are often from the connotation of etiquette itself. Some researches focus on business etiquette’s basic definition, principle and its specific application in certain business occasions. Actually, these studies leave out one thing that globalization has made modern economic and cultural communication so intensive that cross-cultural business communication has also become an inevitable trend that can never be stemmed. Business etiquette, as an important factor affecting communication, is a set of conduct standards that people have to conform in their daily business practice, as well as an inseparable communication tool in modern business activities. Business people from different countries who usually observe different business etiquette might encounter pergences and conflicts in common commercial activities, so it is urgent to study business etiquette from the angle of cross-cultural communication.
In recent years, attention has been focused on business etiquette differences between different countries such as Sino-Japanese, Sino-European and Sino-American. After China’s accession to WTO and other international organizations, business communication between China and the West is becoming more and more frequent, especially the Sino-American business. Under the background of cultural persity, it’s of great significance and necessity of learning and understanding other countries’ business etiquette. China and America, respectively as world’s biggest developing country and world’s biggest developed country, are both playing their own parts in the commercial world. However, business people from two countries usually have different cultural backgrounds like values, concept of time, diets and behaviors. As a result, disputes and pergence will lead to the failure of business practice and these problems can’t be ignored. Studying the differences in business etiquette between two countries enables us work out the solutions and strategies for tackling these problems. 英文论文_中美商务礼仪差异研究(2):http://www.youerw.com/yingyu/lunwen_29185.html