As is known to all, China is a state of etiquette and ceremonies. Chinese traditional culture is based on blood ties to maintain the patriarchal social structure, characterized by "nature and humanity”(Liu Guilan, Pengruiying, 2007:1 ) In thousands of years of history, the development of self-traditional etiquette has been gradually formed. Since Confucius codified the universe of interpersonal relationships and our associated duties nearly 2,500 years ago, the Chinese have had an established set of principles governing etiquette on which we have always been able to rely. (Seligman, 1999:7) 中西方商务礼仪文化差异的对比分析(3):http://www.youerw.com/yingyu/lunwen_32621.html