摘要目的：了解浙江省三甲医院新媒体平台服务应用实践现状，探究其建设与使用的必要性，找 出不足并提出相应解决对策，为提高医院新媒体平台服务水平提供建议。 方法：利用中华人民共和国国家卫生和计划生育委员会官方网站获取浙江省 26 所三级甲等 医院的名单以及网址链接，并通过进入各官方网站、微信公众平台搜索、微博搜索以及手机 APP 平台搜索等方式，对各三级甲等医院新媒体服务平台的利用情况、信息内容等进行统计、 分析、比较。利用 Excel 软件对数据进行统计，输入时仔细比较、重复核对。 结果：总体上来说，浙江省三甲医院新媒体平台开设率高，但不同新媒体平台间存在一定差 异；新媒体服务平台的使用频率和影响力度相对较低，存在不少“僵尸平台”的现象。 建议：医院要重视并加强新媒体服务平台的建设，重视并加强微信公众号服务平台的建设， 重视对微博等新媒体服务平台的认证，重视手机 APP 等新媒体服务平台的有效运行，制定一 系列新媒体服务平台的安全防护措施等等。88690

毕业论文关键词：浙江省； 新媒体； 微信； 三甲医院；

Abstract Objective: To understand the current situation of the application of the new media platform service in the third-grade class-A hospitals in Zhejiang Province, to explore the necessity of its construction and use, to find out the insufficiency and put forward the corresponding countermeasures, and to provide suggestions for improving the service level of the new media platform。

Methods: Using the official website of the National Health and Family Planning Commission of the People's Republic of China to obtain a list of 26 third-class hospitals in Zhejiang Province and links to the website, through the official website, micro-public platform search, microblogging search and mobile APP platform search , The three third-class hospital new media service platform utilization, information content, etc。, analysis, comparison。 Using Excel software to the data statistics, enter the careful comparison, repeat the check。

Results: In general, the establishment of new media platform in Zhejiang third-grade class-A Hospital is high, but there are some differences between different new media platforms。 The frequency and influence of new media service platform are relatively low, and there are many "zombie platforms"。

Suggestions: It is necessary to pay attention to and strengthen the construction of new media service platform, pay attention to and strengthen the construction of

micro-public service platform, pay attention to the certification of new media service platform such as microblogging, pay attention to the effective operation of new media service platform such as mobile phone APP A series of new media service platform security measures and so on。

Keyword: Zhejiang Province; new media; WeChat; third-grade class-A hospital;

目录

1 引言 6

1。1 新媒体的概念 6

1。2 新媒体研究的背景 6

1。2。1 网络医疗信息的需求量的增加 6

1。2。2 三甲医院的服务质量要求的提高 6

1。2。3 医患双方的沟通问题的改善 7

1。3 国内外研究现状和发展趋势 7

1。3。1 我国新媒体服务平台源Q于D优G尔X论V文Y网wwW.yOueRw.com 原文+QQ75201`8766 的整体情况 7