摘要无生态，不智能，在互联网大潮的巨大的冲击下，用户对产品的需求对当下的生产模式、营销模式有了极大的变革性更新，不少传统企业纷纷互联网转型，互联网企业也催生了互联网生态，联网生态是以其互联网技术为核心，以用户对产品的价值为导向，通过跨界整合纵向产业链，扩展横向的用户关系圈，突破工业化时代下产品产业边界并且颠覆传统的单一的商业生态模式，实现技术与产品、线上与线下链圈式的生态体系。随之也衍生出了无数智能科技的互联网生态产品，如小米以小米手机以及其米UI系统为生态产品的出发点，创造了米家品牌一系列的互联网生态产品，如自平衡车、电饭煲、空气净化器。88664

在传统的生态商业模式中，企业在不同的阶段有不同的经营方式和利润模式，一种经营方式不可能贯穿企业发展的所有阶段。从制造商角度，OEM（原始设备制造商）到ODM（原始设计制造商）到 OBM（原始品牌制造商）是企业为谋求利益最大化的路程。在互联网极速发展的当今，成熟的企业都走向哑铃型模式，技术和市场十分强大，其产品的制造部分或全部外包，从而达到追逐利润的最大化。以米家为例，小米至今已经投资了超过40家生态公司，所有实物产品都是以OEM的模式进行代工。米家生态产品取得了巨大的成功，成为最具有代表性的生态品牌之一，可见在互联网生态下，米家互联网生态下的OEM模式拥有着其独特的优势。

毕业论文关键词： 互联网生态；营销优势；OEM；米家；

    Abstract：No ecological, not intelligent, the huge impact of the Internet tide, the user demand for the product of the current mode of production, marketing model has been a great change in innovation, many traditional enterprises have Internet transformation, the Internet business has spawned Internet ecology, network ecology is based on its Internet technology as the core, the user value of the product-oriented, cross-border integration through the vertical industrial chain, the expansion of horizontal user relationship circle, breaking the industrial era of industrial boundaries and subversion of the traditional single Business ecology model, the realization of technology and products, online and offline under the chain of ecological system。 And then also derived from countless intelligent technology of Internet ecological products, such as millet to millet mobile phone and its Xiaomi UI system for the ecological products starting point, creating a series of Xiaomi brand of Internet ecological products, such as self-balancing cars, Xiaomi cookers, air filter。

    In the traditional ecological business model, enterprises in different stages have different modes of operation and profit model, a mode of operation can not run through all stages of enterprise development。 From the manufacturer's point of view, OEM (original equipment manufacturer) to ODM (original design manufacturer) to OBM (original brand manufacturer) is the enterprise to maximize the benefits of the journey。 Nowadays, the mature enterprises are going to dumbbell-shaped model part of its product manufacturing or all outsourced。 For example, MiJia has invested more than 40 eco-company, all physical products are OEM model for OEM。 Xiaomi eco-products have achieved great success, become one of the most representative of the ecological brand, we can see in the Internet ecology, Xiaomi home under the ecological environment of the OEM model has its unique advantages。

Keyword: ；Internet ecology;Advantage or marketing; OEM; MiJia;

目    录

1。引言 4

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