摘要随着旅游业的快速发展和城市化进程的加快，城市旅游亦取得了较快发展。由于城市旅游的发展对一地经济的发展具有极强的推动作用，各地纷纷加快了城市旅游目的地建设。镇江的城市旅游近年来取得了不俗的成绩，但其城市旅游发展水平与周边城市相比仍存在较大差距，原因在于镇江城市旅游目的地建设滞后制约了其城市旅游的发展水平，加强城市旅游目的地建设已成为镇江大力发展城市旅游当务之急。研究发现，镇江城市旅游目的地建设中存在着城市旅游形象定位不明确、城市旅游资源组合利用度不够、城市旅游接待能力和交通便捷度仍需提升、城市旅游营销总体配合度不足等问题。在探讨上述问题的基础上，有针对性的提出了城市旅游形象定位塑造、城市旅游资源深度开发、城市与旅游的一体化建设、城市旅游目的地营销推广、加强智慧城市建设等应对措施。86898

毕业论文关键词：城市旅游；旅游目的地建设；镇江；智慧城市

Study on the Construction of Urban Tourism Destination -- Taking Zhenjiang as an Example

Abstract  With the rapid development of the tourism industry and the accelerated process of urbanization, urban tourism has also achieved rapid development。 As the development of urban tourism has a strong role in promoting economic development, local governments have accelerated the construction of urban tourism destination。 In recent years, Zhenjiang urban tourism has made impressive achievements, but there is a large gap between surrounding cities whose city tourism have reached to high level  and Zhenjiang 。The reason is that the construction of urban tourism destination of  Zhenjiang restricted the level of development of the urban tourism, and it is imperative for the urban tourism of Zhenjiang to strengthen the construction of urban tourism destination。 Through studying, research report shows that tourism destination of Zhenjiang City existing urban tourism image positioning is not clear, the city tourism resource combination utilization is not enough, the urban tourism reception capacity and traffic convenience degree still need to be improved, the problem of city tourism integrated marketing, and so on。 On the basis of discussing above problems, according to the positioning of city tourism image shaping, urban tourism resources depth development, combining the construction of city with tourism, marketing urban tourism destination ,the construction of strengthening smart urban ,etc。

Keywords: urban tourism；construction of tourist destination；Zhenjiang；smart city

目录

0 引言 1

1 城市旅游目的地建设导论 1

1。1 城市旅游 1

1。2城市旅游主要特点 2

1。2。1城市旅游吸引物的动态性 2

1。2。2城市旅游产品的多元性 2

1。2。3城市旅游的联动性 3

1。2。4城市旅游的依赖性 3

1。3旅游目的地 3

1。4城市旅游与旅游城市 4

2 镇江城市旅游目的地建设现状及存在问题 4

2。1镇江城市旅游目的地建设现状 4

2。1。1城市旅游资源状况 4

2。1。2城市旅游接待状况 5

2。1。3城市旅游交通状况 6

2。1。4城市旅游营销状况