摘要电子商务的高速发展，大批的小型电子商务公司不断涌出，这些公司之间存在着巨大的竞争压力。小型电子商务企业规模小，资金短缺，生存压力大，如何能够在恶劣的环境下存活下来，变得更加强大呢？显然，对于小型电子商务商务企业而言，人才才是其核心竞争力，人才和人才的工作效率显得尤为重要。然而现实情况现实小型电子商务企业的人员流动率高，人才跳槽率高。小型电子商务企业需要人才却留不住人才，需要员工充满创造力，却缺乏激励措施，这样的巨大矛盾凸显了管理者在人力资源方面的管理有所欠缺，也显示了提高员工工作积极性，留住人才，激发员工工作积极性对于小型电子商务企业的重要性，这是小型电子商务企业当下想要壮大要面临和解决的问题。本文以赫兹伯格的双因素理论为指导，通过对小型电子商务企业现状进行研究，了解员工真实的想法，从保健因素和激励因素两个方面提出相应的解决方法。给小型电子商务企业一定的建议，提供参考和借鉴作用。源-于,优W尔Y论L文.网wwW.youeRw.com 原文+QQ75201,8766

毕业论文 关键词：小型电子商务企业 ;双因素理论 ;激励因素 ;保健因素

Abstract  The rapid development of e-commerce, a large number of small e-commerce companies continue to emit, these companies there is a huge competitive pressure。 Small e-commerce enterprises small size, shortage of funds, survival pressure, how can survive in a harsh environment, become more powerful? Obviously, for small e-commerce business enterprises, talent is its core competitiveness, talent and talent efficiency is particularly important。 However, the reality of the reality of small e-commerce business personnel turnover rate is high, talent jump rate is high。 Small e-commerce enterprises need talent but can not retain talent, the need for employees full of creativity, but the lack of incentives, such a huge contradiction highlights the management of human resources in the management of the lack of, but also shows the enthusiasm of the staff to improve Living talent, to stimulate the enthusiasm of the staff for the importance of small e-commerce enterprises, which is a small e-commerce business now want to grow to face and solve the problem。 Based on Hertzberg 's two - factor theory, this paper studies the current situation of small - scale e - commerce enterprises and understands the real thoughts of employees, and puts forward the corresponding solutions from the aspects of health factors and incentive factors。 To the small e-commerce enterprises certain suggestions, to provide reference and reference。

Key words: Small e-commerce enterprises; two-factor theory; incentive factors; health factors

目    录From~优E尔L论E文W网wWw.YoUeRw.com 加QQ7520.18766A 

1 导论 14

1。1研究背景 14

1。2研究内容及研究意义 14

2研究文献综述 16

2。1双因素理论研究 16

2。2电商企业员工激励研究 18

3理论框架 20

3。1赫兹伯格的双因素理论 20

3。2双因素理论在小型电商企业中的应用 22

4小型电商企业激励现状调查及问题分析 23

4。1小型电子商务企业员工激励的特点 23

4。2小型电子商务企业员工激励因素提炼 25

4。3问卷设计与发放