摘    要近些年来互联网技术发展迅猛,网络直播开始越来越多的出现在了人们的生活中，并快速影响着人们的生活方式，刚过去的2016年更是被称为“中国网络直播的元年”兴起了无数的网络直播平台，直播形式也从单一的秀场直演变成电竞、电商、体育等多种直播形态，网络直播的发展虽然不断在规范与完善，但是价值导向过低自始至终都是网络直播行业存在的顽疾。同时行业之间的竞争愈演愈烈，如何制定和实施行之有效的解决策略就对直播行业长期健康发展至关重要。89715

本文首先通过文献的研究，介绍网络直播的发展现状并分析网络直播目前的整体行业环境为后续的原因分析以及案例研究做铺垫，从直播内容、直播模式、行业竞争三个方面总结我国直播行业现存的问题表现。从内、外部监管，模式创新，内容创新为着手点，提出化解直播行业现存问题的对策。

Abstract：In recent years, the rapid development of Internet technology, webcast began to appear more and more in people's lives, and quickly affect people's way of life, just past 2016 is called "China's network broadcast the first year "The rise of countless network broadcast platform, live form from a single show field straight into the gaming, electricity, sports and other live forms, although the development of network live constantly in the norms and improve, but the value of the guide is too low Are online live industry, the existence of the ills。 At the same time, the competition between the industry is intensified。 How to formulate and implement the effective solution strategy is very important to the long-term healthy development of the live industry。

This paper first introduces the current situation of webcasting and analyzes the current situation of webcasting, and analyzes the current situation of the whole industry as a follow-up analysis and case study。 The paper summarizes the existing aspects of live industry in China from three aspects: live content, live mode and industry competition。 The performance of the problem。 From the internal and external supervision, model innovation, content innovation as the starting point, put forward to solve the existing problems of live industry countermeasures。

毕业论文关键词：网络直播；价值导向；决策研究

Keywords: webcasting; Value-oriented; decision research

目    录

1。引言 4

1。1研究背景和意义 4

1。2研究内容 4

1。3本文的创新点 4

2。文献综述 5

2。1关于网络直播现状的研究 5

2。2关于网络直播行业驱动因素的源Q于W优E尔A论S文R网wwW.yOueRw.com 原文+QQ75201,8766 相关研究 5

2。3关于网络直播发展趋势的研究 6

2。4研究中的问题 6

3。网络直播行业的现状 6

4。直播内容低俗化 8

4。1直播内容低俗化的表现 8

4。2直播内容低俗化的原因 9

4。2。1缺乏完善的行业标准 9

4。2。2用户猎奇窥伺心理 9

4。2。3主播从业门槛低 10

4。2。4平台自身监管不力 11