摘要：移动通讯设备的普及，促使互联网的使用从PC端转向移动端。移动端与PC端的差异化，导致传统广告变现模式的移动端推广遇到瓶颈。积分商城变现模式的产生顺应时代的发展，从用户角度出发，关注用户心理，成为可持续变现的新途径。89871

本文以作业帮积分商城变现模式为研究对象，对比传统广告变现手段，借鉴用户粘性、流量变现等相关理论，探索作业帮积分商城变现模式的特点，总结积分商城在流量变现中的应用，分析积分商城变现模式存在的优势与不足。提出积分商城作为新型的流量变现模式，具有充分发挥流量价值、增强用户粘性、变现过程可持续的特点，是实现良性变现的有效措施。并可通过增加积分应用场景、加大流量引导、实现精准投放等措施来大大提升其变现效率的观点。

Abstract：The popularity of mobile communication equipment promotes the use of the Internet from the PC to the mobile terminal。 The difference between the mobile terminal and PC side results in the bottleneck of mobile terminal promotion of traditional advertisement realization model。 The emergence of integral mall realization model more adapts to the development of the times。 Starting from the users’point of view and focusing on users’psychology become a new way of sustainable realization。 

Taking the ZuoYeBang integral mall realization model as the research object and compared with the realization means of traditional advertisement, this paper makes research on the features of the ZuoYeBang integral mall realization model, concludes the application of integral mall in flow realization and analyzes its advantages and disadvantages from relevant theories of user stickiness and flow realization。 The paper puts forward that integral mall, as a new model of the flow realization, has features with full play of flow value, user stickiness strengthening and sustainable realization process。 It is an effective measure to achieve benign realization。 The paper also puts forward the opinion which to enhance the realization efficiency by increasing accumulated points stores, increasing traffic guidance and achieving accurate delivery。

毕业论文关键词：流量变现； 积分商城； 用户粘性； 精准投放

Keyword: Traffic monetizing；Accumulated points store；User stickiness；Accurate delivery

目    录

1。 引言 4

1。1研究背景及意义 4

1。2研究内容 5

1。3研究方法 5

1。4本文创新点 5

2。相关理论 5

2。1移动互联网流量变现理论概述 5

2。1。1移动互联网的定义 5

2。1。2长尾理论 6

2。1。3流量变现理论 6

2。2积分商城理论来自优Y尔L论W文Q网wWw.YouERw.com 加QQ7520~18766 概述 6

2。2。1积分的定义 6

2。2。2积分商城的产生 7

2。2。3积分商城的发展 7

2。3用户粘性理论概述 8

2。3。1用户粘性的定义 8

2。3。2用户粘性的关键 8

3。移动互联网流量变现 8

3。1移动互联网广告变现模式