摘要：随着知识经济的迅猛发展，教育的发展越来越受到人们的重视。儿童教育培训机构 的良好前景受到越来越多的关注。近几年开始，更多的家长开始意识到儿童学习能力培养 和潜能开发的重要性。淮安金色雨林学习能力研究中心就是一家致力于培训 3~14 岁儿童 的教育机构，在文化培训与艺术培训等教育机构占淮安教育市场主流的情况下，淮安金色 雨林想要发展的更出色，营销策略就起到了决定性作用。因此本文利用所学营销知识对淮 安金色雨林的营销策略进行研究，并发现存在产品服务质量较低、价格高、促销内容不新 颖等问题，针对这些问题具体给出了提高产品服务质量、利用顾客心理定价与促销内容创 新等解决对策。85593

毕业论文关键词：教育，儿童，培训机构，营销策略

Abstract：With the rapid development of knowledge economy, more and more attention has been paid to the development of education。 The good prospects of children's education and training institutions received more and more attention。 In recent years, more and more parents began to realize the importance of children's learning ability and potential development。The learning ability of educational institutions of Huaian golden rainforest research center is dedicated to the training of children aged 3~14 years in culture and art training, training and other educational institutions of education in Huaian accounted for the mainstream market situation, Huaian Golden Forest wants to develop better, marketing strategy will play a decisive role。 We have learned to use the knowledge of marketing research on the Huaian golden rainforest marketing strategy, it was also found that the quality of products and services is relatively low, the price is high, the problem is not new promotional content, in order to solve these problems are given to improve the quality of products and services, the use of customer psychological pricing and promotional content innovation solutions。源Q于W优H尔J论K文M网WwW.youeRw.com 原文+QQ75201.,8766

Keywords：education,children,training organization,marketing strategy

目 录

1 引言 3

2 营销基础理论 3

3 淮安金色雨林 SWOT 分析 4

3。1 淮安金色雨林的优势分析 4

3。2 淮安金色雨林的劣势分析 4

3。3 淮安金色雨林的机会分析 5

3。4 淮安金色雨林的威胁分析 5

3。5 淮安金色雨林整体分析 5

4 淮安金色雨林营销策略现状 5

4。1 产品策略现状 5

4。2 价格策略现状 7

4。3 渠道策略现状 8

4。4 促销策略现状 8

5 淮安金色雨林营销策略存在问题 9

5。1 产品服务质量低