摘 要：本文在理论研究的基础上，对淮阴师范学院旅游管理专业学生就业取向问题进行了研究，论文基于职业锚定理论、职业生涯决定社会学习等理论编写了调查问卷，通过传统问卷调查方式和微信群、QQ群等方式进行了在线数据统计，从择业认知、择业倾向和择业态度等三个方面旅游管理专业大学生的就业价值取向进行了研究，分析了旅游管理专业大学生就业取向的现状和偏差，发现社会传统观念、学校培养模式、家长对子女的就业期待等是影响旅游管理专业大学生的就业取向的主要因素，提出了加强学生专业技能培养、开展职业生涯设计课程、重视和家长的沟通引导等加强旅游管理专业大学生就业取向教育引导的对策建议。85685

毕业论文关键词：旅游管理，就业取向，择业认知

Abstract：In recent years, domestic tourism management professional college students' employment is relatively low, the proportion of college students majoring in tourism management to continue to rise, causing social waste of educational resources, students' employment orientation has become the major of tourism management needs to pay attention to and solve the problem。 On the basis of theoretical research, the Huaiyin Normal University tourism management professional students employment orientation is studied, the occupation anchor theory, social learning theory of occupation career decision based on the written questionnaire, through traditional questionnaire and WeChat group, QQ group and other forms of online statistics, studied from the employment value the orientation of employment cognition, Employment Tendency and career attitudes in three aspects of tourism management majors, analyses the current situation and deviation of College Students' tourism management professional employment orientation, found social tradition, school training mode, the employment expectation of the parents of the children are the main factors influencing the employment orientation of college students majoring in tourism management, put forward to strengthen the students' professional skills training, to carry out occupation career design courses, attention and parental communication approach Guide and so on, strengthens the traveling management specialized university student employment orientation, the Education Guidance Countermeasure suggestion。源Q于W优H尔J论K文M网WwW.youeRw.com 原文+QQ75201.,8766

Keywords：Tourism management, employment orientation, career cognition

目   录

1  绪论 3

1．1  研究背景及意义 3

1．2  国内外研究综述 3

1。2。1  国外研究综述 3

1。2。2  国内研究综述 4

1．3  相关理论概述 5

1。3。1  职业锚理论 5

1。3。2  职业生涯决定社会学习理论 5

1．4  研究方法及内容 6

2  淮阴师范学院旅游管理专业学生就业取向调研 6

2．1  淮阴师范学院旅游管理专业学生就业现状 6

2．2  调查问卷设计 6

2。2。1  题目设计 6

2。2。2  样本选择 7

2。2。3  调查方式 7

2．3  调查对象就业价值取向分析