摘 要：本文主要对淮安高三毕业生旅游行为特征进行分析，以期为旅游企业更好地开发学生旅游市场提供理论依据。本文的研究内容包括：多数高三毕业生对旅游持积极态度，都有一定的出游欲望；对旅游资源偏好分析得出，山水风光、民族风情、烹饪饮食是最受在校学生喜爱的旅游项目；学生的旅游动机主要有游玩与享乐动机、逃避和缓压动机、学习与实践动机；学生旅游时空特征研究，在选择出游目的地时，表现出以距个人所在地较近的附近省区为中心的距离衰减规律；学生旅游消费行为研究，学生旅游消费水平总体不高，经济支付能力不够，旅游各环节中多选择中低档次的旅游服务。在此基础上，为开发淮安高三毕业生旅游市场提出了建议。 90652

毕业论文关键词:淮安高三，毕业生，旅游行为 

Abstract：This paper analyzes the characteristics of tourism behavior of high school graduates in Huaian in order to provide theoretical basis for tourism enterprises to develop student tourism market better。 The research contents of this paper include: Most high school graduates have a positive attitude towards tourism, having a certain desire to travel;Analysis of tourism resources preferences, landscape scenery, ethnic customs, cooking diet is the most popular school students favorite tourism projects;Students' motivations for tourism are mainly play and enjoy motivation, escape and slow the motive, study and practice motive;Student travel time and space characteristics of the study, in the choice of travel destination, showing the distance from the location near the inpidual provinces as the center of the distance attenuation law;Student tourism consumer behavior research, the overall level of student tourism consumption is not high, the ability to pay the economy is not enough, many aspects of tourism in the choice of low-grade travel services。On this basis, for the development of Huai'an high school graduates tourism market made recommendations。

Key words:Huaian high school, graduates,Tourism behavior

目  录

1 前言 3

1。1研究背景 3

1。2国内外研究动态 3

1。2。1国外研究动态 3

1。2。1国内研究动态 3

1。3研究的目的与意义 4

1。4研究方法 4

2  旅游目的地选择相关理论 4

2。1旅游态度理论 4

2。1。1旅游态度形成因素 4

2。1。2旅游态度与旅游偏好 5

2。1。3旅游态度与旅游决策 5

2。2旅游动机理论 5

2。3旅游目的地选择理论 5

2。3。1旅游消费者行为理论 5

3  淮安高三毕业生旅游行为特征研究 6

3。1高三毕业生旅游态度与旅游偏好 6

3。1。1高三毕业生旅游态度 6

3。1。2毕业生旅游偏好 7

3。2毕业生旅游目的与动机 8

3。3高三毕业生旅游空间特征 9

3。4毕业生消费行为 9