摘要：从全国宏观经济环境来看，随着全面建设小康社会目标的临近，城镇化进程的不断加快，房地产行业的发展进程不断的加快，房子价格也急剧的攀升。房地产出现炒房热以及购房投机现象，虽然在政府调控政策下投资投机需求得到了抑制，热点城市住宅成交量回落，调控效应初显，但是随着商品房新房开工面积的同比不断上升，以及库存去化月数趋势的持续走低，投资开始出现回温趋势。不过新一轮的限购政策给房地产销售又带来了一定的压力，作为限购城市之一的南京，南京保利西江月项目自然也受到其影响。这就需要营销策划登场，并发挥其独特的效用，才能促进项目的快速销售。商品房好的销量除了要求项目具有好的外部环境件以外，怎样将手中的产品以最短的周期销售出去，才考量一个开发公司的能力。因此，一个专业素质高的销售团队是必不可少的，当然营销代理咨询公司是必不可少的，这些专业的团队能做出好的营销策划的同时，运用好的销售团队，既能保证本公司业绩也同时促进了开发商的业绩。91220

毕业论文关键词: 项目营销策划，营销进程控制，销售团队

Abstract: from the point of view of national economy, with the goal of building a well-off society is approaching, the accelerating process of urbanization, accelerating the development of the real estate industry,the price of  housing are rising highly。 The emergence of the real estate and hot real estate speculation, although speculative investment demand in government regulation and control policy can be inhibited, the hot city housing turnover fell, the regulation effect of previews, but with the new construction area of commercial housing rose, and the inventory to the number of months continued to decline, investment began to ask the trend。 But a new round of purchase of the policy to the real estate sales brings a certain pressure, as the purchase of the city of Nanjing Nanjing, poly xijiangyue project was also affected。 This requires marketing planning stage, and play its unique effect, can promote the rapid sales of commercial housing projects。 Good sales in addition to requirements of the project has good external environment, how to go out the hands of the products in the shortest period of sales, to consider the ability of a development company。 Therefore, a high-quality professional sales team is essential, of course, marketing agency is essential, the professional team can make good marketing planning at the same time, with a good sales team, to ensure the performance of the company but also promote the developer's performance。

Key words: project marketing planning ，marketing process control ，sales team

目录

1  设计选题说明 3

1。1  选题依据 4

1。2  数据资料选取 4

1。4  计重点难点问题与源G于J优L尔V论N文M网WwW.youeRw.com 原文+QQ75201`8766 措施 4

1。5  设计实现可能性分析 5

2  设计项目说明 5

2。1  设计项目概况 5

2。2  设计项目宏观经济分析 6

2。3  设计项目区域环境分析 6

3  设计的技术路线 6

3。1  主要方法 6