摘 要：在信息现代化的21世纪，作为人类社会最先进的经济生产方式——知识经济已在经济全球化的热潮下开始影响着中国经济市场运行的全过程。房地产企业要想在日益激烈且残酷的房地产市场竞争下谋得一席之位，求取生存和发展，就必须依赖于新时代下生产力要素的基本构成——知识。而高知识含量的市场营销策划方案对企业进行市场的开拓起着日益重要的影响力，并且很快成为企业在市场竞争中的秘密武器。企业期望通过别出心裁的营销策划方案，立足市场，提升自身品牌价值，从而达到产品价值的最大利益化。本文在房地产营销策划理论的基础上，通过对中天御苑项目进行实地调查和相关资料搜集，分析项目概况及营销环境，制定营销目标与营销战略，确定该项目的具体营销策划方案，为企业产品的市场营销奠定了理论基础，以达到企业预期的经济效益。91595

毕业论文关键词：经济效益，企业竞争力，市场营销策划

Abstract：In the twenty-first Century of information modernization, as the most advanced economic production mode of human society, the knowledge economy has begun to affect the whole process of China's economic market。 In order to obtain the survival and development of the real estate enterprises in the increasingly fierce and brutal competition in the real estate market, we must rely on the basic elements of the productive forces in the new era。 The high knowledge content of the marketing plan for the development of the enterprise market plays an increasingly important influence, and will soon become the enterprise in the market competition in the secret weapon。 Enterprises hope that through the unique marketing plan, based on the market, enhance their brand value, so as to maximize the value of the product。 Based on the real estate marketing planning theory, through field investigation and data collection analysis project of ZhongTianYuYuan, the general situation of the project and the marketing environment, marketing target and marketing strategy, determine the specific marketing of the project plan, which laid a theoretical foundation for the enterprise product marketing, in order to achieve the expected economic enterprise benefit。源G于J优L尔V论N文M网WwW.youeRw.com 原文+QQ75201`8766

Keywords: economic performance, market competitiveness, marketing planning

目   录

1  设计选题说明 4

1。1  选题原因说明 4

1。2  设计项目概况 4

1。3  设计目的和要求 4

1。4  数据资料的获得 5

1。5  设计的难点 5

1。6  设计实现的可能性 5

2  设计依据 5

2。1  理论与方法 5

2。2  规范和标准 5

2。3  参考文献选用 6

3  设计的主要方法 6

4  设计的价值 6

4。1  对专业学习的作用 6

4。2  对社会工作的作用 7

结论 8

参考文献 9

致谢 10

1  设计选题说明