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摘要房地产是资金密集型行业，其项目开发周期长、风险大，受宏观经济、政策调控、法律法规等一系列因素影响。一旦项目投资判断失误，不仅使企业面临极大风险挑战，对社会也可能造成资金和能源的巨大浪费，因此在决策前对房地产项目进行可行性研究有着充分的必要性。可行性研究从社会、环境、经济、技术等方面来分析项目是否可行，从而提高其决策准确性，降低公司经营风险。50825
笔者根据郡王府项目统计的数据，论文首先分析展望了泰兴房地产市场的发展现状和未来趋势，详细描述了郡王府项目区域经济和房地产市场，结合项目自身优劣点对产品进行了定位。为确保项目的可实施性，重点放在项目的区域经济分析、市场定位、投资估算、财务分析与评价以及投资风险评估方面。总结出本项目定位为中高端产品，项目总建筑面积52601㎡，分2期开发，项目总投资为4.42亿元，经测算项目净现值4332万元，项目内部收益率21%，但项目在资金上存在风险，必须做好销售工作。
毕业论文关键字：房地产：可行性研究：财务评价：风险分析
ABSTRACT Real estate is a capital-intensive industry, the project development cycle is long, risk is big, is regulated by the macro economy, policy, laws and regulations and a series of factors. Once the project investment judgment, make enterprises face great risks to challenge, not only to society may also cause a huge waste of money and energy, so the decision-making before a feasibility study of real estate projects has full of necessity. Feasibility study from the society, environment, economy, technology, etc to analysis the feasibility of projects, so as to improve the decision accuracy, reduce business risk.
Data according to junwangfu project, the writer prospects the taixing paper first analysis the real estate market development present situation and future trends, and details the junwangfu project of regional economy and the real estate market, combined with the project itself and the location point of product. In order to ensure the project can be sexually, focus on the project of regional economic analysis, market orientation, investment estimates, financial analysis and evaluation, and risk assessment. Summed up the project for the positioning in the high-end products, the project total construction area of 52601 ㎡, develop in phase 2, the project total investment is 442 million yuan, by measuring the project net present value of 43.32 million yuan, the project internal rate of return of 21%, but the project there are risks in the capital, must to do a good job of sales.
Keywords: Real estate development, Feasibility study, The Financial Evaluation , Risk analysis
第一章 绪论 1
1.1论文研究背景 1
1.2论文研究的目的和意义 1
1.3论文研究的内容和思路 1
第二章 房地产可行性研究理论 3
2.1房地产可行性研究概念 3
2.2房地产可行性研究的意义 3
2.3 房地产可行性研究的步骤 4
2.4 房地产可行性研究的内容 5
第三章 投资项目开发经营环境分析 7
3.1项目概况介绍 7
3.1.1项目开发单位简介 7
3.1.2项目背景介绍 7
3.2泰兴市宏观经济分析