摘要网购是21世纪信息化、网络化的产物，它是以现代信息技术手段进行商品交易的过程。越来越多的人喜欢在网上购买自己想要的东西,与其相匹配的物流配送逐步成为网上交易的关键。网购只有凭借现代物流才能稳步发展，配送方式又是现代物流的一个核心内容，可以说是现代市场经济体制和现代科学技术的综合产物。当然，配送对于经济发展的意义，不仅局限在电子商务中的网络购物，更重要在于它是企业发展的一个战略手段。B2C电子商务物流配送具有品种多、订单量小、配送目的地分散的特点。64542

    本文在了解电子商务、网购与供应链物流配送的关系的基础上，通过研究网购供应链物流的发展现状及其配送模式，阐述电子商务中物流配送的不足以及优化措施，重点改进基础设施、管理模式、物流速度、物流服务等方面，最后总结以及对未来网购物流发展的展望。

毕业论文关键词  网购  电子商务  物流配送

毕 业 论 文 外 文 摘 要

Title  The Research Of Online shopping Supply Chain Logistics Management Model                  

Abstract Online shopping is the product of 21st century information technology, and network-base, which is the means of the process of commodity trading based on modern information technology . More and more people like to buy what he want online, so the logistics and distribution of their match gradually become the key of online trading. Online shopping develop steady only by virtue of modern logistics. The distribution is a core element of modern logistics, also can be said that it’s the composite product of the modern market economy and modern science technology. Of course, the significance of distribution for economic development not only limited to the e-commerce online shopping, more importantly, that it is the development of a strategic means. B2C e-commerce logistics has the feature of varieties, a small amount of orders, delivery destination dispersed features. 

In this paper, to understand e-commerce, online shopping and supply chain logistics and distribution relationships, based on the net purchase by studying the development of the logistics supply chain status and distribution model to explain the lack of e-commerce and logistics optimization measures, which focus on improving infrastructure, management mode, logistics speed, logistics services, etc.. At last, concludes and the develop of network shopping flow in the future.

Keywords  online shopping  e-commerce  logistics and distribution

1  前言 6

1.1  网购供应链物流定义 6

1.2  研究背景 6

1.3  研究的目的和意义 8

1.4  国内外研究的现状 8

2  网购供应链物流发展的模式 10

2.1  网购供应链物流配送流程 10

2.2  物流自营与外包的优缺点 11

3  网购供应链物流配送存在的问题 14

3.1  物流配送的基础设施不完善 14

3.2  物流配送成本高 15

3.3  物流配送相关法律法规及配送中心体制不健全 15

3.4  物流配送服务质量差 15

4  网购供应链物流管理的优化措施