摘要：项王故里是西楚霸王项羽的出生地，被认为是宿迁标志性旅游景点，但是项王故里的原有景区满足不了现代游客的旅游需求，因此，项王故里景区进行了改建。而且项王故里景区改建避免了单纯的建筑扩建及仿西楚文物展示的现象，景区的改建挖掘了独特的旅游文化元素—项羽文化。景区旅游文化挖掘不仅体现在扩建的建筑房屋和展示的仿西楚文物上，还体现在设置、安排了与游客互动的游戏及活动中，让游客参与进去、了解及体验项羽文化。景区改建增加了景区的趣味性，提升了景区的文化内涵，扩大了景区的旅游影响。但是景区的项羽文化还有很大的挖掘空间，因此，景区应该不断地、深层次地对景区进行文化挖掘。67965

毕业论文关键词：项王故里，景区改建，项羽文化，文化挖掘

Abstract：The hometown of Xiangyu is the birthplace of The king of Xiangyu ,and be considered the symbol of tourist attractions in Suqian, but the original scenic spot can’t satisfy the modern tourists’ demand, therefore, so The hometown of Xiangyu is rebuilt. And The hometown of Xiangyu is converted to avoid the simple building expansion and antique exhibition. Meanwhile, scenic spot reconstruction has also excavated the unique elements of the tourism culture—Xiangyu’s culture. The tourism culture mining is not only reflected in the expansion of the building and display of antique artifacts, but also reflected in the interaction with the visitors Games facilities, in case that visitors can involve in games and  understand the culture ,and experience with the Xiangyu’s culture. The scenic spot reconstruction increase scenic interest and enhance the cultural connotation of scenic spots and expand the influence of tourism scenic spots. But Xiangyu’s culture has great mining space, thus Scenic spots should excavate culture of the scenic area constantly and deeply.

Keyword: The hometown of Xiangyu, the scenic spot reconstruction, Xiangyu’s culture, culture mining

目   录

1 前言……………………………………………………………………………… 4

2 项王故里改建后项羽文化挖掘文化的体现………………………………… 4

3 以项羽文化为核心的项王故里改建所带来的影响…………………… 5

3.1景区的趣味性增加………………………………………………………… 5

3.2游客量显著提升…………………………………………………… 5

3.3景区形象提升显著………………………………………………… 6

3.4景区客源地逐渐增加……………………………………………… 6

3.5景旅游经济影响显著……………………………………………… 7

3.6其他景区改建起到借鉴作用……………………………………… 7