摘  要：随着市场经济的不断发展，人作为一种企业资本，已经越来越受到企业的重视，成为企业的核心竞争力之一。市场经济条件下企业的优势在于拥有大量优秀的人才，而人才的作用首先在于人的忠诚度。知识型员工面临更多的选择机会，传统的组织忠诚面临问题。人力资源管理部门必须重新审视知识型员工的管理问题，做出对企业发展有利的人力资源战略规划，才能保证知识型员工不流失。提升知识型员工的忠诚度。企业之间竞争的成败往往取决于知识型员工之间的博弈，企业能否生存和发展，归根到底依赖于知识型员工的贡献和忠诚度。69561

毕业论文关键词：知识型员工；忠诚度；特征；提升策略

Reasons and Countermeasures for the Decline of Knowledge Workers' Loyalty

Abstract: With the continuous development of market economy, as a kind of enterprise capital, people have been paid more and more attention and become one of the core competitiveness of enterprises. Under the condition of market economy, the advantage of the enterprise is to have a large number of talented people, and the talent of the play is the first of the people's loyalty. Knowledge workers are faced with more choices and opportunities. Traditional organizational loyalty problems. Human resources management department must re-examine the management of knowledge workers, and make a strategic plan for the development of human resources, in order to ensure that knowledge workers do not lose. Enhance the loyalty of knowledge workers. The success or failure of the competition between enterprises often depends on the game between the knowledge workers, whether the enterprise can survive and develop, in the final analysis depends on the contribution and loyalty of the knowledge type.

Key Words: knowledge workers; loyalty; feature; promotion strategy

目  录

 一、知识型员工的特点 1

（一）具有相应的专业特长和较高的个人素质 1

（二）自主性强，蔑视权威 1

（三）较高的流动性，较低的忠诚度 1

（四）心理期望高，注重自我实现 2

（五）创新性强，推动知识创新 2

二、知识型员工组织忠诚度下降的原因 2

（一）知识型员工因个人问题出现职业生涯高原现象 2

（二）人力资源的选拔和配置不健全 2

（三）企业管理体制不规范，缺乏宽泛晋升渠道 3

（四）薪酬管理体制不科学，激励措施不全 3

（五）缺乏优秀的企业文文化 3

（六）双向沟通缺乏，对员工的职业生涯规划不明确 3

三、提高知识性员工组织忠诚度的策略 4

（一）学会自我管理与企业指导相结合 4

（二）实现企业有效招聘 4

（三）建立科学的用人机制，完善晋升制度 4 

（四）薪酬体制科学化，激励措施全面化 5

（五）建立良好的企业氛围，营造人才生态环境 5

（六）建立良好的沟通机制，对员工进行合理的职业生涯规划