摘要随着全民网络化的发展，全网营销成为灯具市场增加经营活动活跃度的重要方式。所以灯具市场全网营销策略研究有其现实意义。本文从目前全网营销的研究现状、研究问题以及当今全网营销的相关理论依据着手，重点剖析灯具市场中的全网营销方案。探索了灯具市场中全网营销策略的应用前景。以海宁新光源照明公司全网营销活动为例，实证分析全网营销在灯具市场经营活动发展中具有重大作用。灯具市场全网营销策略研究不仅为全网营销模式提供了一个全新的发展思路，同时也为传统企业的转型升级提供了一条新的策略，以促进企业的可持续发展。72125

Abstract： Since the development of network of the whole people, the whole network marketing has become an important way to increase the activity of the lighting market’s operating activities。 So the marketing strategy of the whole network of lamps and lanterns market has its practical significance。 This thesis begins from the current research status of the whole network marketing research, research issues, and in today's the whole network marketing related theory, it analyzes the whole network marketing plan。 This thesis explores the marketing strategy of the whole network of lamps and lanterns market and its application prospect。 This thesis takes New-lights’s the whole network marketing activity as an example, the empirical analysis of t the marketing strategy of the whole network of lamps and lanterns market as a significant role in the development of business activities。 the marketing strategy of the whole network of lamps and lanterns market research not only provides the whole network marketing plan the development of a new train of thought, but also provides upgrading and transformation for the traditional enterprises, in order to promote the sustainable development of enterprise。

毕业论文关键词：全网营销； 灯具市场； 营销策略

Keyword: the Whole Network; Lamps and Lanterns Market; Marketing Strategy

目    录

1。引言 4

1。1选题背景 4

1。2研究的目标和意义 4

1。3研究内容和方法 4

1。4研究创新处 5

1。5技术方案 5

2。国内外研究现状 5

2。1全网营销模式的研究现状 5

2。2国内灯具市场发展状况与灯具市场网络营销的研究现状 6

2。3研究中存在的不足 6

3。灯具市场全网营销策略的理论分析 6

3。1灯具市场的全网营销策略 7

3。1。1基于产品的营销 7

3。1。2基于平台的营销 7

3。1。3基于消费者的营销 7

3。2灯具市场全网营销的特点 8

3。3灯具市场全网营销的优势 8

3。4灯具市场全网营销的应用前景 9

4。 基于牛商网的全网营销策略的案例分析 9

4。1灯具市场全网营销行业类比分析 9

4。2海宁新光源照明公司全网营销数据分析 10

4。2。1牛商网全网营销推广平台全网营销概况