摘要“互联网+外贸”催生的蓬勃发展的跨境电子商务已经成为推动浙江省外贸发展的新增长点。跨境电子商务行业要保持健康稳定快速发展，就需要有强大的人才保障。但与所有新兴行业一样，人才的严重短缺制约了浙江省跨境电商的健康跨速发展，特别是缺少具有支付、物流、通关、网络等综合知识技能的复合型人才。目前跨境电商发展时间比较短，对急需的跨境电商人才培养还处于摸索阶段。文章首先分析浙江省跨境电商得发展状态及对人才的需求状况，具体分析了企业岗位需求情况、人才需求层次、技能要求及人才职业素质要求，以此来确定该培养怎样跨境电商人才。再者分析比较现有的人才培养模式，以杭州市跨境电商为例，寻找其中的亮点并总结存在的问题。进而针对发现的问题，从“校、行、企、政”总结反思提出合理的人才培养策略。76631

Abstract：The Vigorous cross-border e-commerce that catalyzed by Internet and foreign trade has become a new growth point to promote the development of foreign trade in zhejiang province。 To maintain a healthy and stable and rapid development, cross-border e-commerce industry needs to have a strong talent security。 But as with all emerging industries, a serious shortage of talent restricted the healthy development of cross-border e-commerce in Zhejiang Province, especially the lack of payment, logistics, customs clearance, network and other comprehensive knowledge and skills of compound talents。 Currently the time of cross-border business development is relatively short, the urgent need for cross-border electricity business personnel training is still in the exploratory stage。 First, the thesis analyses the Zhejiang cross-border business development status and to talented person's demand, and detailed analyze the enterprise demand for jobs, demand levels, skills and professional quality requirements, in order to determine the culture how cross-border commercial talents。 Furthermore analyze and compare the existing personnel training mode, taking Hangzhou cross-border e-commerce as an example, to find the highlights and summarize the existing problems。 And then aimed at the problems, summing the reflection of a reasonable training programs from “school, industry, enterprise, government”。

毕业论文关键词：跨境电商；人才培养；培养策略

  keyword：cross-border e-commerce；personnel training；cultivation strategy

目    录

1。引言 4

1。1 研究背景及意义 4

1。2 研究内容 4

1。3本文创新点 4

2。文献综述 4

2。1 浙江省跨境电商人才现状的相关研究 4

2。2 浙江省跨境电商人才培养策略的相关研究 5

2。3 研究中存在的问题 5

3。浙江省跨境电商人才培养环境分析 6

3。1 人才培养的优势 6

3。2 人才培养的劣势 7

3。3 人才培养的机遇 7

3。4 人才培养的威胁 7

4。实例研究——以杭州跨境电商为例 8

4。1以杭州跨境电商为研究案例的原因 8

4。2 杭州跨境电商人才培养现状和问题 9

4。3杭州市人才培养策略分析