摘要近年发生的多起公安机关网络舆情事件对警察的职业认同感、公安形象产生巨大影响，甚至激化社会矛盾、破坏社会稳定。本文梳理了公安机关在网络舆情引导方面还存在着部分公安机关对网络舆情引导工作缺乏预警性；部分公安机关应对网络舆情的能力有待提升；网络舆情善后追踪制度不健全；网络舆情引导机制不完善等问题，并从危机公共关系的研究视角，提出了转变思想观念增强网络舆情预警意识；健全网络舆情善后工作机制；加强人才队伍建设，提高网络舆情引导水平等策略，希望能提升公安机关网络舆情引导水平。78495

毕业论文关键词：危机公关；公安机关；网络舆情；引导策略

ABSTRACT In recent years, many network public opinion events of public security organs have a great impact on the professional identity and public security image of the police, and even intensify social conflicts and destroy social stability。 In this paper, the author points out that there are still some problems in the guidance of public opinion on the Internet in the public security organs, such as the lack of early warning in some public security organs; the ability of some public security organs to deal with public opinion on the Internet to be improved; the system of tracking the aftermath of public opinion on the Internet is not perfect; the guidance mechanism of public opinion on the Internet is not perfect and so on。 From the perspective of the study of public relations in crisis, the author puts forward the transformation of ideas and the increase of ideas We should strengthen the awareness of network public opinion early warning, improve the mechanism of network public opinion follow-up, strengthen the construction of network management team, improve the level of network public opinion guidance and other strategies, hoping to improve the level of public security organs' network public opinion guidance。

Keywords:public relations in crisis; public security unit;Internet public opinion;Guidance strategy

目录

摘  要 １

ABSTRACT ２

引言 ３

一、公安网络舆情概述 ３

（一）舆情 ３

（二）公安网络舆情 ３

二、新形势下公安网络舆情引导存在的问题分析 ５

（一）部分公安机关的舆情预警意识还需增强 ５

（二）部分公安机关应对网络舆情能力有待提升 ５

（三）部分公安机关网络舆情的善后处理机制不健全 ６

三、新形势下公安机关有效引导网络舆情的理论基础 ７

四、新形势下加强公安网络舆情引导的策略 ８

（一）转变思想观念，增强民警的网络舆情预警意识 ８

（二）坚持“四个原则” ８

（三）健全网络舆情善后工作机制 ９

（四）加强网络舆情引导人才队伍建设 １０

结语 １０

参考文献 １１

郑重申明 １２

致 谢 １３

危机公关视角下的公安机关网络舆情引导策略探究

引言