摘要经济的发展使国际文化的交流和沟通日益频繁。英语作为当今世界最主要的国际通用语言，在国际交往中起着必不可少的作用。英语市场的火爆带动了英语培训机构的发展，为国际化人才的培养注入了动力。80294

本文选取瑞思学科英语作为英语培训中的一个典型代表，首先介绍了英语培训行业的现状以及瑞思英语培训市场环境、营销战略等方面的概况。笔者采用资料收集、实地调查分析和访谈相结合等方法对其市场进行了探讨，发现问题并由此展开深入分析，提出扩大规模、优化师资队伍建设、改进教学方式、增加广告宣传和提高管理效率等解决方法，对英语培训机构的市场开发有一定的帮助。

毕业论文关键词：瑞思；英语；培训；市场；教育。

Research on English Training Market of Rise

Abstract The development of economy makes the exchanges and communication of international culture become more and more frequent。 English as the world's most important international language plays an essential role in the international communication。 The hot English market is not only driving the development of the English training institutions, but also driving force for the cultivation of international talents。 

This paper selects the Rise subject of English as a typical representative of the English training, first introduced the current situation of English training, the market environment, marketing strategy of RISE and so on。 The author uses data collection, the combination of field survey and interview methods, finding the existing problems and doing more in-depth analysis, proposed solutions of expanding the scale, optimizing the construction of teaching staff, improving teaching methods, increasing the publicity of advertisements and improving the efficiency of management and so on。 It has some help on the market development of English training institutions。

Keywords: Rise; English; training; market; education。

目录

0  引言 1

1 英语培训市场现状 1

1。1英语培训形成及特点 1

1。2英语培训市场需求分析 2

1。3英语培训市场未来发展预测 2

2  瑞思学科英语简介 3

2。1瑞思学科英语概况 3

2。2瑞思学科英语的教学特色 3

3  瑞思学科英语市场概况 5

3。1瑞思学科英语市场规模及其影响力 5

3。2瑞思英语市场营销概况 6

4  瑞思学科英语在培训市场上存在的问题 7

4。1培训规模不足 7

4。2师资力量较为薄弱 7

4。3教学方式有待完善 9

4。4宣传力度不够 9

4。5管理有待加强 9

5  解决瑞思学科英语培训市场问题的对策