摘要众所周知中国是农业大国，但是农业水平与发达国家相比还是有很大的差距，农业的现代化还是处于改革阶段，跨境农产品销售相对过往来说是一种新型的销售模式，不仅是模式发生了改变，农户们和农产品经营者们的理念也发生了相当大的变化。88535

跨境电商在很大程度上克服了时间，空间，地域，效率的制约。尽管如此，在我国农产品流通不畅的，还是成为了制约农村经济发展，阻碍农民经济稳定的一个重要因素。而随着农业的快速发展，农产品出现了供大于求的现象，在此情况下，农产品销售渠道受阻，中转环节的滞后，致使农产品滞销，农产品价格跌落，无法真正迈入市场。随着全球科技水平的攀升，电子商务的迅猛发展，跨境农产品电商已成为解决农产品销售的渠道之一。

发展农产品跨境电商有利于重塑农产品贸易链条有效的减少贸易的中间环节和农产品的流转成本，提升农产品的贸易效率。同时也有利于加快我国转变农产品贸易的方式，加速农产品贸易转型升级。

尽管目前我国以电子商务运营为主体的农产品销售模式得到了迅速的发展，但任然存在，市场环境恶劣，中转环节滞后，生产能力低下，销售拓展渠道不足等弊端因素，这些严重制约了农产品电商主流模式的进一步发展。在全球经济迅猛发展的今天，中国作为一个农业大国，如何让农产品更畅通的销售国内外，成为急需解决的问题。

本文结合了国内农产品跨境电商普遍存在的现象，查找大量的文献资料，了解发达国家的农产品跨境电商的发展史，并以此为切入点，分析总结了我国农产品跨境电商存在的问题。并根据发展的经验的存在的问题，提出了相应的对策和建议，来促进跨境农产品电商的不断进步。

毕业论文关键词：跨境农产品电商； 运行困境； 对策分析

ABSTRACT As we all know, China is a large agricultural country, but agriculture still has a big gap compared with developed countries, agricultural modernization is in the stage of reform, cross-border sales of agricultural products is compared with the past, a new sales model, is not only the mode changes, farmers and agricultural operators concepts have undergone considerable changes。

Cross-border e-commerce is to a large extent, overcome the temporal, spatial, geographical, and efficiency constraints。However, lacking in Chinese agricultural products, or became rural economic development, an important factor impeding economic stability for farmers。However, with the rapid development of agriculture and there was oversupply of agricultural products, in this case, agricultural marketing channel is blocked, transit link latency, resulting in unmarketable agricultural products, falling prices for agricultural commodities, not truly entered the market。With the rise of global technology, the rapid development of e-commerce, cross-border e-commerce has become agricultural products one of the sales channels。

Development of cross-border e-commerce to reshape the chain of agricultural trade agricultural products effectively reduce tr Based on cross-border e-commerce common phenomena of domestic agricultural products, find a lot of literature, know the history of agricultural products cross-border e-commerce in the developed world, and as a starting point, analyzed problems of China's agricultural products cross-border e-commerce。And according to the experience of the development of the existing problems, and puts forward corresponding countermeasures and suggestions to promote the progress of the cross-border electricity supplier of agricultural products。ade link and the cost of the circulation of agricultural products, improve the efficiency of trade in agricultural products。But also to speed up the transformation of agricultural trade to accelerate the transformation and upgrading of agricultural trade。