摘    要    在世界经济一体化和中国电商全球化的大趋势下，跨境电子商务不仅为国内外贸导向型企业扩大海外营销渠道，还是通向全球市场的一条“高速公路” 。然而，在我国跨境电子商务快速发展中，物流配送却是重要的制约要素。和发达国家相比，我国跨境物流的成本高、效慢、基础设施和运作水平较为滞后，不仅制约我国跨境电商的快速发展，也滞缓我国从“易大国”变成“贸易强国”的进程。物流作为连通买卖双方的桥梁，在电子商务交易中发挥着重要的一环，与国内电子商务活动相比，跨境电子商务存在时间跨度大、空间距离远、范围覆盖面广等特点。因此，实现跨境电子商务中商品的有效流通，发展科学、合理的跨境电商物流就显得尤为重要。88538

在国家新税改政策发布以来，保税备货模式的跨境电商遭受了不小的冲击，不少进口跨境电商企业开始重视并发展直邮模式。在本篇研究中，主要研究了直邮模式在现代跨境电商环境下，仍然存在的诸多问题，并根据对大环境的分析得出了改进对策。并对剁手帮的直邮模式进行了案例分析，得出在实践中的直邮模式的改进方案。

Abstract

In the integration of the world economy and the trend of China business globalization, cross-border e-commerce not only expand the overseas marketing channels for domestic and foreign trade oriented enterprises, a highway or leading to the global market"。 However, in the rapid development of cross-border e-commerce, logistics and distribution is an important factor。 Compared with the developed countries, China's cross-border logistics high cost, slow efficiency, infrastructure and operation level is lagging behind, not only restricts the rapid development of cross-border electricity supplier in China, also slow in China from the "easy country" into "trade power" process。 Logistics as the connecting bridge for the seller and the buyer in e-commerce transactions play an important part, compared with the domestic e-commerce, cross-border e-commerce has the characteristics of long time span, spatial distance, wide coverage range。 Therefore, the realization of cross-border e-commerce in the effective flow of goods, the development of scientific and reasonable cross-border electricity supplier logistics is particularly important。

Since the introduction of the new tax reform policy, cross-border electricity supplier bonded mode suffered no small impact, many cross-border electricity supplier companies began to pay attention to the development and development of direct mail mode。 In this study, the paper mainly studies the direct mail mode in the modern cross-border electricity supplier environment, there are still many problems, and based on the analysis of the environment to improve the countermeasures。 This paper also analyzes the direct mail mode of chop hand help, and obtains the improvement scheme of direct mail mode in practice

毕业论文关键词：跨境电商； 直邮模式； 问题：改进建议；

Keyword: Cross-border electricity supplier； Direct mail mode；problem；Improvement suggestion；

目    录

一、绪论 4

1。1研究目的与意义 4

1。1研究内容 4

1。1研究方法 4

二、文献综述 5

2。1 跨境电商源Y于Y优E尔Y论L文W网wwW.yOueRw.com 原文+QQ752018.766 环境 5

2。2 国际物流模式及现状研究 5

2。3 进口跨境电商模式分析