基于PESTEL模型的中国企业在东盟直接投资的风险评价研究
关键词 东盟；对外直接投资；风险；层次分析法
毕业论文外文摘要
Title Assessment of the risk of Chinese enterprises’ direct investment in ASEAN based on PESTEL model
Abstract
With the in-depth implementation of the “going out” strategy, the scale of China’s foreign direct investment continued to expand. ASEAN is an important partner of Chinese foreign direct investment. The complexity of the ASEAN’s investment environment, making the risk in corporate investment and business activities increasingly significant. The risk of foreign direct investment is a factor that must be considered. This paper analyzes the types of risks during foreign direct investment, on the basis of analysis of the current situation about direct investment of Chinese enterprises in ASEAN, establishing a risk assessment system under the PESTEL model. What’s more, the paper evaluates the risk in ASEAN countries by AHP. It concludes that the investment environment in ASEAN countries are ranked as Singapore, Brunei, Malaysia, Thailand, Philippines, Indonesia, Vietnam, Cambodia, Laos, Myanmar. Meanwhile, this paper provides substantial guidance for Chinese companies’ FDI to ASEAN through specific figures showing clear risk profiles.
Keywords ASEAN ；Foreign direct investment ；Risk ； AHP
目 次
1 引言 1
1.1 选题背景及研究意义 1
1.1.1 选题背景 1
1.1.2 研究意义 1
1.2 国内外研究综述 1
1.2.1 中国企业对东盟直接投资的影响因素和动机 2
1.2.2 中国企业对东盟直接投资的风险类型 3
1.2.3 风险评价的方法及指标体系的建立 3
1.2.4 中国企业对东盟直接投资的风险防范 4
1.3 文章结构及研究方法 4
1.3.1 文章结构 4
1.3.2 研究方法 5
1.4 创新与不足之处 5
1.4.1 论文创新点 5
1.4.2 论文的不足 5
2 中国企业对东盟OFDI的发展历程及现状分析 7
2.1 中国企业对东盟OFDI的发展历程 7
2.2 中国企业对东盟OFDI现状分析 7
2.2.1 中国企业对东盟投资的规模 8
2.2.2 中国企业在东盟投资的行业选择 9
2.2.3 中国企业对东盟投资的国别构成 11
3 企业对外直接投资风险的类型 14
3.1 政治风险 14
3.2 经济风险 15
3.3 文化风险 15
3.4 技术风险 16
3.5 法律风险 16
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