天猫国际与相关跨境电商存在的问题及现状分析
毕业论文关键词：跨境电商、发展转型、国际贸易
Tmall international Cross-Border E-Commence With Related Existing Problems and Analysis
Abstract: In the context of the Internet and Global economy era, a new type of international trade, cross-border e-commence rapid development in China, as an international trade and e-commerce combined with a more novel way of international trade in our country started soon, but the increasingly popular in recent years, with full of energy and global context good momentum, and get the much attention and support of government and enterprise, will become the new trend of foreign trade in our country. The formation of global economic integration opened up a new field for the development of e-commence, prompting the e-commence as the medium of the Internet, has realized the online without borders, and has a certain development potential. In spite of this, our country in this trade mode also encountered a variety of opportunities and challenges, the aim of research papers focus on cross-border electricity development momentum in recent years has caused a series of good or bad effect and existing problems, and the trade mode and constructive Suggestions.
Key Words: Cross-Border E-Commence、Development Transformation、International Trade
目录
前言 1
（一）研究目的 1
（二）研究意义 1
（三）研究内容 1
一、跨境电商贸易概述 3
（一）跨境电商贸易的界定与现状 3
1、跨境电商贸易的界定 3
2、跨境电商贸易的现状 3
（二）我国跨境电商贸易的优势 3
（三）中国跨境电商贸易的劣势 5
二、我国跨境电商存在的问题 6
（一）消费者差异 6
（二）交易信用安全 6
（三）物流模式及影响因素 7
1、跨境电商的物流模式 7
2、改善优化物流模式 7
3、跨境电商物流的影响因素 7
（四）天猫国际——我国最具代表性的跨境电商平台 8
三、我国跨境电商发展的机遇和挑战 10