于“互联网+”思维的徐州会展业发展策略研究
毕业论文关键词：“互联网+”；徐州；会展业
Development Strategy Research of Xuzhou Exhibition Industry Based on the“Internet Plus”Thinking
Abstract
"Internet plus" era has brought opportunities and unlimited power for the development of the exhibition industry. Now the "Internet plus" has formed a new economic form and become an important driving force for the development of exhibition industry. Traditional way of exhibition industry development can’t keep up with the trend of the Internet era, its transformation and development is imminent. Xuzhou, as an important hub in Northern of Jiangsu, exhibition industry has been developed rapidly. But Xuzhou exhibition industry is still facing various challenges and difficulties because of its low level of Internet application. This paper analyzes the present situation of Xuzhou "Internet plus" exhibition industry and pointes out low level of Internet application during the development of exhibition industry through collecting the exhibition data of Xuzhou in recent years and then puts forward the "Xuzhou Internet plus" exhibition industry should improve Internet application consciousness and internet infrastructure construction of exhibition facilities, improve the level of information management, creating online exhibition and marketing strategies of Internet thinking.
Key Words: "Internet plus"; Xuzhou; exhibition industry
目 录
摘要Ⅰ
Abstract-Ⅱ
目录Ⅲ
一、“互联网+”的源起-1
（一）“互联网+”的内涵1
（二）“互联网+”会展业的特点-2
二、徐州“互联网+”会展业的现状及问题分析-3
（一）徐州“互联网+”会展业的现状-3
（二）徐州“互联网+”会展业存在的问题分析-4
三、基于“互联网+”思文的徐州会展业发展策略分析6
（一）完善会展中心的场馆设施设备，推进信息化建设-6
（二）打造会展企业的官方平台，开展虚拟会展6
（三）以互联网为基础，利用大数据完善会展管理信息系统-7
（四）引用O2O概念，开展线上线下的营销模式-7
（五）以互联网技术为基础，利用移动新媒体进行品牌推广-7
（优尔）实行网络信息化教学，加强专业人才培养8
参考文献 9
随着“互联网+”逐渐被社会各个领域应用，互联网以快速、高效、集中等优势对不同的产业产生了巨大的冲击。每个产业在不断实现自身价值的同时也创造了巨大的利润，会展业也不例外。像北京、上海、广州等会展行业的“标杆”城市，会展业已运用“互联网+”思文对原有的产业进行了相应的改革和调整，取得了良好的效果。徐州会展业起步晚，发展缓慢，互联网应用程度低，因此需要对徐州“互联网+”会展业的现状进行分析，找出其存在的问题，进而提出一些建议，争取让徐州会展业达到智慧会展的水平。
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