摘要：随着网络的发展以及FLASH技术开发的日益成熟，越来越多的商家开始重视网络这个宣传展示的平台，以FLASH为信息传播载体和商业宣传方式，网络广告也呈快速发展的趋势。基于FLASH的流行女装的网络广告动画展示包括完善的交互，合理的功能说明演示效果，详细的操作动画，以及简单的广告样片等内容。通过分析课题的背景、现状及其发展趋势，确定流行女装网络广告的制作方法和内容，从而结合相关设计软件对流行女装网络广告展开进一步的设计和制作。论文着重对流行女装网络广告的设计制作过程进行详细的阐述，并配有截图作为辅助说明。网络广告的优势，尤其是交互方面的设计，为用户提供了很大的自主性,网络广告与用户形成了“一对一”的互动关系，打破了传统广告信息的单向传播，是吸引用户至关重要的元素。结合交互式动画设计工具FLASH，将音乐、声效、动画、交互方式以及富有新意的界面融合在一起，以制作出高品质的动态效果。42877

毕业论文关键词： FLASH；流行女装；网络广告；动画展示；交互

Based on FLASH of popular women's clothing of network advertisement animation display 

Abstract: Along with the development of the network and the increasingly maturity of FLASH technology development, more and more businesses begin to attach more importance to network ,a promotional display platform, with FLASH as the information communication carrier and the way of business promotion, online advertising also showed a trend of rapid development. Popular women's clothing of network advertisement animation display based on FLASH including perfect interaction, reasonable function specification demonstration effect, detailed operation animation, and simple advertising samples, etc. Through the analysis of the background, present situation and developing trend of the subject, I determine the method of making the popular women's clothing online advertising and content, and make further design and production on popular women's clothing online advertising combining with related design software. Paper focuses on the design and production process of the popular women's clothing online advertising in detail, and equipped with screenshots as auxiliary instructions. The advantage of online advertising, particularly interaction design, provides users with a great deal of autonomy, online advertising and the user form a "one to one" interactive relationship, breaking the one-way transmission of information of the traditional advertising, which is a vital element to attract users. Combined with interactive animation design tool FLASH, music, sound, animation, interactive mode and innovative interface will be fused together, in order to produce dynamic effect with high quality.

Keywords: FLASH; Fashion women's clothing; The network advertisement; Animation display; Interactive

目录

摘要 i

Abstract i

目录 iii

1 绪论 1

1.1 流行女装网络广告制作的必要性和作用 1

1.1.1 品牌形象和产品推广 2

1.1.2 特点和介绍 2

1.1.3 设计原则 2

1.2 国内外网络广告的现状、水平和发展趋势