摘 要生活水平的不断提高，人们对体育的需求也在不断增加，体育消费日益增长。如今，体育消费成了生活消费中的一个重要组成部分。随着我国社会zhuyi市场经济体制的逐步建立社会生产力水平的不断发展，国内体育产业的兴旺发达，以及人们消费意识的不断增长。体育消费领域正不断地得到拓展。高校大学生作为具有较高知识水平的消费群体，是体育消费的主要群体，也是体育消费的中坚助力。进行大学学生体育消费现状的研究对于促进大学部分体育产业的加速发展，对于正确引导大学生的体育消费行为具有十分重要的意义和作用。74222

本文针对大学生这一特殊的体育消费群体,以大学学生为研究对象，采用问卷调查法、文献资料法、理论逻辑等方法分析了体育消费行为特征、体育消费水平、体育消费结构、体育消费影响因素，并就如何正确引导大学生合理的体育消费、以及体育消费市场的培育、高校体育产业的发展，阐述了个人的看法和观点。

Abstract With the continuous improvement of people's living standard, people are also growing demand for sports, sports consumption is growing。 Nowadays, sports consumption has become an important component part of the cost of living。 Along with our country socialist market economy system gradually establish social productivity level unceasing enhancement, our country sports industry to flourish, and constantly improve the people consumption consciousness。 Sports consumption is continuously explore and develop。 College students as a consumer groups with higher levels of knowledge, is the major groups of sports consumption, also is the backbone of the sports consumption power。 Hangzhou normal university student sports consumption present situation of the study for promoting part in the sports industry to accelerate the development of Hangzhou normal university, to correctly guide sports consumption behavior of college students is of great significance and role。

This article in view of the college students' this special group of sports consumption, to Hangzhou normal university students as the research object, by the methods of questionnaire investigation, literature, logical analysis and other methods of sports consumption behavior characteristics, sports consumption level and structure of sports consumption, sports consumption influencing factors analysis of recent situation, and on how to correctly guide students to reasonable sports consumption, sports consumption market cultivation, promote the development of colleges and universities sports industry, this paper expounds the personal views and opinions。

毕业论文关键词：大学生； 体育消费； 影响因素

Key words: college students；sports consumption；influencing factors

目    录

1 前言   5

2 研究对象与方法   5

2。1研究对象  5

2。2研究方法  5

2。2。1 文献资料法   5

2。2。2问卷调查法   5

2。2。3理论逻辑分析法 5

2。2。4数理统计法  5

3 结果与分析   6

3。1大学生体育消费基本情况分析  6

3。1。1大学生余暇时间的支配  6

3。1。2大学生参加体育锻炼的频率  6

3。2大学生参与体育消费的水平  7

3。2。1大学生月收入  8

3。2。2大学生月消费  8

3。2。3大学生月体育消费  9

3。3 大学生参与体育消费的结构  9

3。3。1体育实物类消费 9

3。3。2体育劳务类消费 9

3。3。3体育信息类消费  9

3。4大学生最常参与体育消费的运动项目 9

3。5影响因素10