摘 要：当今社会，微信公众平台是企业微信的进口，百万乃至广大用户会由微信公众平台来管理，并达成自主方式与人为方式，是多种媒体方式的客户服务以及电子商务行径的活动。作为一个“微传播模式”的后起之秀，自由的社会经验和便捷的信息传输的WeChat赢得了公众的青睐，以附加模块的微信公众平台身份为特定群体提供了进行全方位疏通的渠道，其已经成为单独存在于微信本身的一支"公众力量”，以媒体，企业和公众人物的身份为微信平台推送内容，创建关系的一个渠道。所以，微信公众平台的图文运用也不可小觑，它不单体现了公众平台的设计理念，也起到是否能吸引用户注意与欣赏的作用。在推送的形式上，需选择单个或多个图形，并且文字排版灵活。对于不同的平台，我们所研究的微信公众号的图文运用是有所差异的，怎么样进一步总结视觉冲击下公众号图文运用的状况，并且从中发现问题，给予解决问题的建议。93904

毕业论文关键词：微信公众号；图文运用；新媒体；视觉冲击

Abstract: Today's society, is the enterprise WeChat WeChat public platform import enterprise WeChat entry is WeChat public platform, millions and the masses of users by WeChat public platform to manage, and to achieve autonomous way way with other people, a variety of media activities of customer service and e-commerce activities。 As a rising star of \"micro propagation mode\", the freedom of the social experience and convenient of information transmission WeChat wins the favor of the public, and as an additional module WeChat public platform for specific group provides the omni-directional dredge the channel, it has become a separate exists in WeChat itself a \"public power\", as a media, corporate and public figures as WeChat push content platform, create a relationship of a channel。 So, WeChat public platform by using also to be reckoned with, it not only embodies the design concept of public platform, also can attract users pay attention to the greater role and appreciate, what specific push every day, the arrangement of the content or with logic。 In the push of the form, select single or multiple graphics and text to be flexible, because different platforms。 We studied WeChat public number of graphic is applied, thus further summed up the new media to the public, under the visual impact of graphic use situation, discover problems, gives the Suggestions to solve the problem。

Key word: WeChat public; By using; New media; Visual impact

目  录

一、前言   4

二、微信公众号的基本概述 4

   （一）基本概念4

   （二）微信公众号的特点  4

   （三）微信公众号传播的特点5

   （四）微信公众号对当今社会人们生活的影响5 

三、微信公众号图文运用发展中存在的问题 6

   （一）微信公众号图文运用的现状6

   （二）微信公众号在图文运用上存在的问题6

   （三）微信公众号图文运用上所存在的问题对其发展的影响7 

四、深入研究与实践   7 

   （一）传统图案在微信公众号中的应用  7

   （二）创新型设计图案在微信公众号中的应用  8

   （三）如何布局微信公众号排版的美观性  9

   （四）微信公众号图文排版编辑器的创新性  9

   （五）微信公众号图文运用的改进 10

结语  12

参考文献  13