手机媒体传播与高校群体舆论引导问题研究
关键词 手机媒体 信息传播 舆论导向
毕业论文外文摘要
Title An Analysis on Phone Information Transferring and Guidance to Public Opinion in Colleges and Universities
Abstract
According to a statistical survey about tele-communication in January in 2012, the population using mobile phones has reached 1 billion, focusing on the result of customer development. Viewing from the magazine named 'Newsweek', SM is mostly used by the group aged from 20 to 25, being nearly 89%. Furthermore, more advanced Internet modes like 3G have changed the information transferring from pure calling and SM to multimedia methods. As more and more youngsters even teenagers are using mobile phones in China, the impact of mobile phones to future society becomes more obvious. As a new media method appearing in campus, phone media brings us a total new life style, which means university will face a new challenge of dealing with how to take advantage of mobile phones among students.
Keywords phone media information transferring direction of public opinion
目 次
1 引言…1
2 手机媒体背景分析…1
2.1 “智能手机”…1
2.2 “网络制式”…2
3 手机媒体对大学校园的渗透2
3.1 大学生对手机媒体软件的选择3
3.2 大学生对手机媒体内容的选择3
3.3 手机媒体中广告的“轰炸”…4
3.4 手机媒体中的不良信息5
4 手机媒体的优势与消极性…6
4.1 手机媒体的优势6
4.1.1 手机媒体的便携性……6
4.1.2 手机媒体的开阔性……7
4.1.3 手机媒体的私密性与经济性…7
4.2 手机媒体的消极作用…7
4.2.1 手机媒体为不良信息的滋生提供条件7
4.2.2 手机媒体削弱了大学生的思文能力…8
4.2.3 手机媒体的使用增加了高校诚信管理的难度9
4.2.4 手机媒体降低了大学生面对面交流的能力…9
4.2.5 手机媒体对大学生公共价值判断的误导……10
5 高校手机媒体传播引导对策10
5.1 创新高校手机媒体舆论引导工作方式10
5.1.1 把手机媒体变成舆论引导的新途径…10
5.1.2 把手机媒体变成学生就业指导的新方法……11
5.1.3 把手机媒体变成信息发布的新渠道…11
5.1.4 把手机媒体变成校园文化建设的新载体……11
5.2 强化学校制度建设……12
5.2.1 加强学生文化教育……12
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