摘要：近些年来，越来越多的小说被改编成影视作品。从先前的传统小说的改编到如今更偏重于网络小说的改编。这样的转变究竟是因为普通文学小说改编难以超越原著，还是因为网络小说改编作品的市场较好所致？我想市场是投资方所最看重的。本文试图通过对网络小说改编的影视作品的研究分析，了解网络小说现状，发现网络小说与传统小说之间的联系与区别。并且具体通过《致青春》为例，来分析其营销效应，从而探寻网络小说改编影视作品走红的原因及其改编规律并分析网络小说影视改编趋势。58086

毕业论文关键词： 网络小说；小说改编；《致青春》

Network novel film adaptation studies --"So Young" as an example

Abstract：In recent years, more and more novel was adapted for film and television works. From the previous ordinary literary fiction adapted to now prefer to network the adaptation of the novel. Such a shift because ordinary literary novel works because the film adaptation of the classic works can't be transcended, or because the network novel works better market makes so many investors choose network novel works adapted? How much I want to market is the most valued by investors. In this paper, the main problem with network novel film adaptation studies, the purpose is to hope that through the study of network novel, film and television works analysis, understand the present situation of network novels, found that the connection between the network and common literary fiction novel with distinction. And through “So Young” as an example, to analyze its marketing effect and relationship problems, thus to explore the adaptation films popular network novel. And master the network novel film adaptation laws and analyze network novel trend of film and television adaptation. 

Keywords：network novels , novel adaptations, ”So Young”

目录

一．文献综述 3

（一） 现有研究成果 3

（二） 研究样本情况 4

（三） 研究方法 4

二．网络小说改编与传统小说改编的联系与区别 4

（一） 网络小说与传统小说的定义 4

（二） 网络小说与传统小说的联系与区别 5

三．网络小说影视改编现状 5

四．网络小说影视改编规律与趋势 6

（一）网络小说改编作品类型 6

（二）网络小说改编为影视作品的过程 6

（三） 网络小说影视改编的趋势 6

五． 网络小说改编作品的营销效应 6

（一） 网络小说及其改编作品的营销受众 6

（二） 网络小说改编作品的营销策略 7

（三） 电影成功营销的方法 8

结语 9

致谢 9

文献参考 9