摘要：随着现代信息技术中网络技术的发展与普及，我国网民的数量呈现出不断上升的趋势。为了获得最大的经济效益，满足越来越多网民对信息的需求，许多地方报社，纷纷建立起了属于自己的新闻网站。但随着这些网站建设的不断提高、内容的不断完善，存在的负面问题日益突出。这不仅使得网站的发展受到阻碍，还反映出地方新闻网站存在的普遍问题。本文就地方新闻网站发展的困境以及解决的对策为主要依据进行讨论。81624

毕业论文关键词：地方新闻网站，商业新闻网站，模式，定位，自有品牌

Abstract: With the development and popularization of network technology in modern information technology, the number of Internet users in China presents a rising trend。 In order to obtain the maximum economic benefits, more and more Internet users to meet the needs of information, many local newspapers, have established their own news sites。But with the increasing content of website construction, continuous improvement, negative problems have become increasingly prominent。This not only makes the development of the website is blocked, but also reflects the local news website of the common problems。 In this paper, the plight of the development of local news websites and countermeasures are discussed。

Keywords:Local news website, business news website, model, orientation, own brand

目     录

一、引言·······················4

二、文献综述·····················4

    三、地方新闻网站概述·················5

    四、地方新闻网站面临的困境··············6

（一）报道内容简单，更新较慢·············6

（二）版面形式单一，缺少新意·············7

（三）商业网站繁荣，备受冲击·············8

五、地方新闻网站面临困境的原因············9

（一）体制限制····················9

（二）定位不准····················9

    （三）创收单一····················9

六、地方新闻网站发展的对策··············9

（一）投入大量人力，丰富新闻内容··········10

    （二）提升创新水平，改变单一模式··········10